CIW China Internet Insights 2015

China Internet Statistics 2015

China Internet Watch.com

China Internet Watch Source: CNNIC, July 2015

485.00 513.10 537.60

564.00 590.56

617.58 632.00 648.75 667.69 36.2%

38.3% 39.9%

42.1% 44.1%

45.8% 46.9% 47.9% 48.8%

250.00

500.00

750.00

1,000.00

2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6

China Internet Users 2011-2015 Total number of internet users (million) Internet penetration rate (%)

317.68 355.58

388.25 419.97

463.76 500.06

527.05 556.78

593.57

65.5% 69.3%

72.2% 74.5% 78.5%

81.0% 83.4% 85.8% 88.9%

100.0%

200.00

400.00

600.00

800.00

2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6

China Mobile Internet Users Scale of mobile internet users (million) Proportion of mobile internet users to total internet users

China Internet Watch

Urban Rural

China Internet Users: Urban v.s. Rural 2014.12 2015.6

Source: CNNIC, July 2015

85.1% 85.1%

13.3% 19.0%

65.6% 69.8%

8.2% 2.5%

<10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60

China Internet Users by Age Group Urban Rural

Male Female

Gender Structure of Internet Users in China 2014.12 2015.6

2.4% 1.8%

4.3% 2.4%

<10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60

China Internet Users by Age Group 2014.12 2015.6

10.4% 11.0% 12.4%

Primary school & lower

Junior high school Senior high school/ vocational school

Junior college Bachelor degree and higher

China Internet Users by Educational Background 2014.12 2015.6

0.6% 2.2%

5.8% 3.9% 3.7%

0.5% 2.3%

5.6% 4.7%

5.2% 3.0%

Student General staff in government

Middle manager in company

Technician Production worker Migrant worker Retiree

Occupation Structure of Internet Users in China 2014.12 2015.6

18.8% 20.2%

5.7% 6.2%

11.2% 9.8%

7.3% 8.9%

21.0% 22.4%

No income <500 yuan 501-1,000 1,001-1,500 1,501-2,000 2,001-3,000 3,001-5,000 5,001-8,000 >8,000

China Internet Users by Income Group 2014.12 2015.6

Desktop Laptop Cellphone Tablet Television

Internet Access Devices of Internet Users in China

2014.12 2015.6

14.2% 18.0%

14.0% 18.0%

Home Internet bar Workplace School Public place

Types of Scenarios for Accessing Internet via Computer in China

2014.12 2015.6

18.7 19.9 20.5

25.0 25.9 26.1 25.6

2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6

Average Internet Usage Time in a Week in China

522.23 536.15

429.14 454.34

80.5% 80.3% 77.1% 76.5%

112.5%

150.0%

150.00

300.00

450.00

600.00

2014.12 2015.6

The Number of Search Engine Users in China Total users (million) Mobile search engine users (million) Proportion of search engine users to total internet users Proportion of search engine users to total mobile internet users

518.94

554.67

415.39

459.59

80.0% 83.1% 74.6% 77.4%

112.5%

150.0%

150.00

300.00

450.00

600.00

2014.12 2015.6

China Internet News Users Total users (million) Mobile internet news users (million) % of total internet users % of total mobile internet users

361.42 373.91

236.09

270.41

55.7% 56.0%

42.4% 45.6%

112.5%

150.0%

190.00

285.00

380.00

475.00

2014.12 2015.6

Number of Online Shoppers/Mobile Online Shoppers in China

Total online shoppers (million) Mobile online shoppers (million) Proportion of total online shoppers to total internet users Proportion of total online shoppers to total mobile internet users

172.67 176.39

118.72 129.06

26.6% 26.4% 21.3% 21.7%

112.5%

150.0%

135.00

180.00

225.00

2014.12 2015.6

China Group Buying Users

Total users (million) Mobile group buying users (million) % of total internet users % of total mobile internet users

304.31

358.86

217.39

275.79

46.9% 53.7%

39.0% 46.5%

112.5%

150.0%

180.00

270.00

360.00

450.00

2014.12 2015.6

China Online Payment Users

Total users (million) Mobile payment users (million) % of total internet users % of total mobile internet users

221.73 229.03

134.22

167.72

34.2% 34.3%

24.1% 28.3%

112.5%

150.0%

115.00

172.50

230.00

287.50

2014.12 2015.6

China Online Travel Users Total users (million) Mobile travel users (million) % of total internet users % of total mobile internet users

13.5% 13.0%

13.3% 13.8%

Online train ticket booking Online air ticket booking Online hotel booking Online holiday service

Types of Online Travel Service in China 2014.12 2015.6

78.49 78.49

2014.12 2015.6

China Online Finance Users

Total users (million) Usage rate

587.76 626.26

507.62 540.18

91.2% 90.8% 90.6% 91.0%

100.0%

115.0%

130.0%

175.00

350.00

525.00

700.00

2014.12 2015.6

China Instant Messenger Users Total users (million) Mobile instant messenger users (million) % of total internet users

248.84

204.32

170.83 162.27

38.4% 30.6% 30.7% 27.3%

112.5%

150.0%

125.00

187.50

250.00

312.50

2014.12 2015.6

China Weibo Users Total users (million) Mobile Weibo users (million) % of total internet users % of total mobile internet users

365.85 380.21

248.23 266.99

56.4% 56.9%

44.6% 45.0%

112.5%

150.0%

100.00

200.00

300.00

400.00

2014.12 2015.6

China Online Gaming Users Total users (million) Mobile gaming users (million) % of total internet users % of total mobile internet users

293.85 284.37

226.26 249.08

150.00

225.00

300.00

375.00

2014.12 2015.6

China Online Literature Users Total users (million) Mobile literature users (million) % of total internet users % of total mobile internet users

432.98 461.21

312.80

354.34

66.7% 69.1%

56.2% 59.7%

112.5%

150.0%

120.00

240.00

360.00

480.00

600.00

2014.12 2015.6

China Online Video Users Total users (million) Mobile video users (million) % of total internet users % of total mobile internet users

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