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Hybrid Car CHEVROLET VOLT 2014
By Team 1: Prajakta, Abhinav, Arjun and Manish
TARGET
Young mothers, single mothers, executive women and working women in India
TAM: Women’s population in India * % Women in metros * % who can afford * % Willingness to buy
0.628 bn * 10% * 25% * 10% = 1.5 mn
TAGLINE
Historically
proven – When nature
sought balance…
… it turned to a
woman
Love, Happiness, Ambition, Success, Independence
MOOD BOARD
FIELD OF EXPERIENCE
Celebrity EndorsementMost successful women
and working mother celebrity in India
HOW TO COMMUNICATE
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