CASE STUDY: How Standard Life is supporting the demands of 30,000 UK SMEs needing a workplace...

Pension Reform: the perfect opportunity?

Source: Employer staging forecast, The Pensions Regulator

“We're pleased to be working with a

forward thinking provider such as

yourselves.

After really looking closely at the

market I can simply say that the

Standard Life AE proposition is

currently streets ahead of anything else

out there and we believe that your

technology and approach will allow us

both to cope well with the impending

tsunami that will hit us over the next 18

months.”

- Broadstone

The B2B challenge

Pensions B2B marketing is changing

Testing

Workplace pensions - relax you're good to go

Goodtogo.com

Adviserzone

PFS conference

CIPD conference

10x the number

of SME

schemes sold

from last year

to this year

232,000

emails

sent to

advisers

6,000 business

guides distributed

through NMA

4x Money Marketing

Invitational events in

London, Bristol,

Coventry, Leeds -

500 business

writers

attended

Standard Life Assurance Limited is registered in Scotland (SC286833) at Standard Life House, 30 Lothian Road, Edinburgh EH1 2DH. Standard Life Assurance Limited

is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. www.standardlife.co.uk

GEN2262 0514 © 2014 Standard Life, images reproduced under licence