Business Branding Misconceptions

Branding Misconceptions And what the truth is

Just because logo is used everywhere for instant public

recognition does not mean logo is your brand

Branding is done not just

for recognition but also

for creating an image or

perception in consumers

mind, for which logo is

not enough.

Branding Misconception # 1

A Logo Is a Brand

Your Logo Is Not a Brand

The process of brand building starts with brand strategy but

it never stops

Branding is a one-time thing

Creating differentiated

position in consumer’s

mind is an important

part of branding and

that takes time, effort

and sometimes strategic

and tactical changes

Branding Misconception # 2

Branding needs consistent visual language to unify all the various

facets of a company but creating a brand is not purely down to visual

language and branded assets.

A brand is a tone of

voice, how customer

service is delivered,

it’s intangible, yet we

notice it

Branding just means

consistency in brand design

Branding Misconception # 3

Marketers strive to communicate with consumers in order to influence

their brand image and strengthen brand differentiation. But branding

involves caring at every level, not just promoting promising marketing

messages.

When companies fail to

treat their own people as an

important stakeholder,

they are in a way making

them unaccountable for

delivering on the

organization’s brand

promise.

Branding is the responsibility of marketing team.

Branding Misconception # 4

Big or small, big corporate house or a one man army- it does not

matter. Brand is everything that you, your people and your business

does and the way you do it.

If you have a business,

you have a brand.

The question is what type

of brand you want to

create or let’s say what

kind of brand perception

you want to build.

Branding Is optional

Branding Misconception # 5

Branding Is Not An Option

letstalk@ohdesignstudio.com

Branding and Integrated Design

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