Brandraising: How to Create Relationship-Building Communications

bigducknyc.comBrandraising

Hosted by Lisa Colton, Chief Learning Officer, See3 Communications

Presenter: Farra Trompeter, Vice President, Big Duck

#brandraising

See3 works with nonprofits and social causes, activating

people to change the world. We develop strategies and create

media to deliver on goals like fundraising, advocacy,

awareness, recruitment and more.

Our clients include:

Vice President, Big Duck

@Farra

@BigDuck

Farra Trompeter

What we’ll cover today

• What can branding do for my nonprofit?

• What is brandraising?

• What results might we expect?

Why should nonprofits think about branding?

Reasons nonprofits communicate

What does

rebranding

include?

PositioningThe big differentiating idea you

strive to own in the minds of your

target audiences

PersonalityThe tone and style you want to

communicate and be associated

with

Positioning +

Personality =

Brand strategy

• Logo

• Colors

• Typography

• Use of imagery / graphics

Visual identities contain

• Name, abbreviation

• Tagline

• External vision, mission,

values statements

• Key messages

• Elevator pitch

Messaging platforms contain

Nonprofits have to move

multiple audiences up a

‘ladder of engagement’

Reading

The Brand IDEAPositioning:

The Battle for Your MindBrandraising

What can changing

the brand really

achieve?

www.bigducknyc.com/rebrandeffect

• Your brand is a system

• Positioning and personality can drive

your brand

• Everyone, everything is a ‘brand

ambassador’

Takeaways

bigducknyc.com/archives

bigducknyc.com/workshops

facebook.com/bigduck

twitter.com/@bigduck

RSS

bigducknyc.com

Matterness: Making People Matter More in a Social World

Thursday, January 2211am pacific/2pm eastern

Allison Fine, author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, and co-author of The Networked Nonprofit.

Register at http://bit.ly/matternesswebinar

UPCOMINGFREE

WEBINAR

Thank You!