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Presentation outlines how brand-blogger partnerships can be mutually beneficial. Find out what brands are looking for in a blogger partner and see examples of winning partnerships!
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#AWBU 2014 September 7, 2014
Brand Partnerships: Win-Wins for Everyone
Brands want Brands
What do brands want?
So what is branding?
It’s what makes your product stand out from
other products.
In this case, how is your blog different from other
blogs?
Authenticity. We want the real deal.
Use the product in your own way.
Success!
#Winning
Product Reviews
Giveaways
Social Media Interaction
Brand Ambassador
Common Scenarios
Blog Category: Home Organization, Cleaning, Decorating, Budget
Blog Author (You): You are a married woman with three elementary school aged kids.
Partnership Scenario 1
Blog Readership/Reader engagement
Blog Stats/Social Media Footprint
Blog niche/persona
Similar values/missions
“Real” reviews
What Brands Look for in Bloggers
Home Depot
Chobani Greek Yogurt
Darby Smart Craft Boxes for Kids: 100 fall craft ideas for boys and girls, from games to jewelry to a totally cute DIY doll sleeping bag. Fantastic way to pass a rainy Saturday.
Partnership Scenario 2
What if nobody is contacting you?
Brands want brands
The right partnership truly is a win-win
Bring ideas to the table for your brand partner
Create and update your media kit
Consider joining a network
!
Recap
Thank you! !
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