Brand Messaging: Develop Content for Your Audience

Brand Messaging

Knowing Your Audience and Putting it in Writing

KNOW YOUR AUDIENCE

What are the emotional benefits you bring to your clientele?

•  My current clientele want/need…

•  My current clientele worry about…

•  My current clientele value…

•  My current clientele enjoy…

KNOW YOUR AUDIENCE What are the tangible benefits you bring

to your clientele? •  My current clientele pay me to provide…

•  The listed services we provide…

•  The products/services we explicitly sell are beneficial because…

KNOW YOUR AUDIENCE What is your client’s worldview?

What do they value? Why do they value these things?

•  Financially: Money or Time?

•  Environmentally: Industry or Nature?

•  Sociologically: Traditional or Progressive?

•  Politically: Right Wing or Left Wing?

KNOW YOUR AUDIENCE

Write a List of Topics for Your Audience •  What lifestyle problems can you help

them solve? •  How does your business fit into their

lifestyle? •  How do your brand values fit into their

lifestyle?

Need Help Developing Your Messaging?

Dawn Weathersbee dawnweathersbee@gmail.com