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BRAND MASTERExperience! Engagement! Authenticity!
&
in 21st Centurywithout Branding
you can do NOTHING
“
“- Jay Conrad Levinson -Father of Guerrilla Marketing
“To plan for one year, grow sales.
To plan for three years, grow channels.
To plan for decades, grow a brand.”
INFORMATION ERA
T e c h n o l o g Y
INDUSTRIAL ERA
M a c h i n e
Conceptual Era
Design & Creative Thinking
What happen in 2016 ?
#1 From Brand to Brand Experience
#2 Brand become more
Personal
#3 Brand
become more Human
OLD LOGO NEW LOGO
NEW CATALOG
#4 Brand become Localized
#5 Brand will tell it's Story
Desire
Mystique
Temptation
#6 Brand Engagement more than Awareness
Why Branding?
Marketing 1.0 Marketing 2.0 Marketing 3.0
MARKETING TRANSFORMATION
PRODUCT SALES
BRAND CUSTOMER
VALUE CULTURE
PRODUSEN TOKO
Marketing 1.0
PRODUSEN TOKO
Marketing 2.0
PRODUSEN TOKO
PRODUSEN TOKO
PRODUSEN TOKO
PRODUSEN TOKO
PRODUSEN TOKO
Marketing 2.0
PRODUSEN TOKO
PRODUSEN TOKO
PRODUSEN TOKO
PRODUSEN TOKO?
BRANDING = building a CHARACTER
BRAND
Product point of View
Customer point of View
Brand is how Customer see us
Customer Point of View Product
point of View
1. Quality 2. Flavor 3. Ingredients 4. Variety1. Lifestyle
2. Cool 3. Design 4. Trendy
What should I do with my Brand?
“Customers must recognise that you stand for something.”
#1 Brand AUTHENTICITY
INTERACTION POWER
WHAT THEY THINK & FEEL The answer for their desire & anxiety
WHAT THEY EXPERIENCE something that people see, touch, smell, taste, & hear
WHAT THEY SEE Identity or design that people can recognise
VISUAL POWER
EMOTIONAL POWER
#2 Speak their LANGUAGE
The World’s Thinnest Notebook. Macbook Air.
#3 the RIGHT THING at the RIGHT PLACE
#4 Make your Brand OMNIPRESENCE
I DA A
Attention Interest Desire Action
I SA A S
Attention Interest Search Action Share
#5 it’s a Brand Conversation
#6 Think Global Act LOCAL
let's connect
dwdove.wordpress.com
dwdove David Setiawan
dwdove davidsetiawan83
david.setiawan@crea.co.id
www.crea.co.id
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