Boost#10 - The Importance of Branding

Welcome to Boost #10 The Importance of Branding

Feel free to tweet…@boostbristol @brand51 @truestartcoffee #teamtruestart #boostbristol

What is a brand?

What is a brand?

"Your brand is your customer's gut feeling about your product, service, or company. It’s not what YOU say it is. It’s what THEY say it is."Marty Neumeier – The Brand Gap

What is a brand?

Can you control it? No, but you influence it through every touchpoint you have with with your customers:

Customer Service Installation Service Advertising PR

What is a brand?

“Branding is the process of connecting good strategy with good creativity. It’s not the process of connecting good strategy with poor creativity, poor strategy with good creativity, or poor strategy with poor creativity.”Wally Olins – On Brand

Three things before you go…

1. Our next event is Wellness in the Workplace on Tuesday 6th December2. Please fill in the feedback forms and survey

3. Don’t forget to keep in touch @boostbristol / LinkedIn - BoostBristol