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Bombay Sweets & Company Ltd.
Brand Profile
Sister Concerns:
Tricepack Limited; Bombay Agro Limited; Kuliarchar Dairy Complex.
Product Strategy
Variety of product lines; From the earliest to the latest products
of this company changes its flavors according to market demands and trends.
Not only children but also adults are also like the chips of this company.
Pricing Strategy
A premier consumer product company focused on convenient food and beverages, with utmost emphasis on quality and to provide consumers with "value for money" products.
Prices are convenient for all class of people.
Placing Strategy
Their distribution strategy is very strong and clear.
All over the country. exporting products to more than 12
Countries including Nepal, Bhutan, India, Pakistan, Korea, Middle East, Far East, Spain, Australia, to name a few.
Promotional Strategy
Over the decades, they are advertising their products.
Most of the Ads are Chips related;
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