Blogging Your Way to More Business

BLOGGING YOUR WAY

TO MORE BUSINESS

Hello!

•  Terrah Warner

•  Content and Communications Manager, LifeLearn

Hi!

•  Danielle K. Lambert

•  Veterinary practice manager

•  Founder of SnoutSchool.com

•  Crazy dog lady!

What You’ll Learn

q  Why your practice needs a blog

q  What a blog actually is

q  Where you can blog

q  What you should blog about

q  How to structure a blog

THERE’S ROOM FOR IMPROVEMENT

THE FACTS

37% of cat owners didn’t realize their veterinarian

recommended annual care.

Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.  

Compliance

59% of cat owners unsatisfied with their perceived value of veterinary visits.

Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.  

Satisfaction

Von Simson C., Volk J. Felsted K. E. (2011) Bayer Veterinary Care Usage Study: The Decline of Veterinary Visits and How to Reverse the Trend.  

“I would take my dog to the vet more often if…”

Poll: Does your practice have a blog that is updated AT LEAST once per month?

WHAT THEY ARE & WHERE YOU POST/SHARE THEM

About blogs

•  Series of posts

•  Updated frequently

•  About ANYTHING

•  Can include various media

•  Not just an online diary!

What Is a Blog?

You can blog for free at:

•  Tumblr.com

•  Blogspot.com

•  Wordpress.org

Where Can I Blog?

There’s No Place Like Home

…or your homepage, that is.

Did you know?

•  All LifeLearn WebDVM4 websites include

a built-in, easy-to-use blogging platform!

Add New à Type à Publish

EDUCATE, COMMUNICATE, CONNECT.

Why blog ?

Educate Pet Owners

Provide helpful info

Increase compliance

Build credibility

Educate

Communicate with Pet Owners

Be engaging

New, fresh content

2-way with comments

Communicate

Connect with Pet Owners

Share stories

Stay top-of-mind

Drive website traffic

Connect

•  You optimize your website, so optimize your blog

•  Remember to include LOCAL keywords

•  Search engines are like spiders: they crawl the web, searching for relevant keywords and content

•  Blogs are full of content – a buffet for spiders!

Search Engine Optimization (SEO)

Survey: What’s one of the most common questions pet owners ask you?

TOPICS AND FORMAT

Blogging how-to TIPS

•  Ask co-workers

•  Ask clients

•  Popular topics:

–  Weight management / feeding

–  The “basics” of care

–  Dental health

–  Seasonal or timely topics

•  Bayer/Brakke study findings

Coming up with Topics

Remember This?

Respond to News Stories

Seasonal,

newsworthy!

Informative

and fun!

Jobs,

clients,

promos!

Pet

Adoptions!

Use your Insights

Formatting Tips

q  Short paragraphs

q  Break it up with photos

q  Lists or bullet points

q  Headings and subheadings (SEO value!)

q  Put key facts in bold (especially if they include keywords)

•  Go to www.canva.com

•  Super easy to use

•  No design skills necessary

•  No one will be the wiser!

TIP: Use Canva to Create Graphics

Blogging: Good for Business

q  Fresh content is good for SEO and staying top-of-mind

q  Educating throughout the year helps demonstrate your value

q  Establishes you as an authority for pet health info online

q  Shareable on social media, driving more traffic to your site

Want to Take Blogging to the Next Level?

SnoutSchool.com/Crash

•  Social Media 101 –  Facebook, Twitter, Google+, Pinterest

•  Basics of Blogging –  Understand more about blog structure

•  Post Like A Pro –  Insights on posting blogs through social media

Course available with or without 1:1 help!

Access:

•  Free trials

•  Previously recorded webinars

•  Specials reports and more…

LifeLearn.com/toolkit

Questions? Let’s Talk!

SnoutSchool.com

Tweet @DanielleSnout

facebook.com/SNOUTschool

LifeLearn.com

Tweet @LifeLearnInc

facebook.com/LifeLearnInc

Connect with Snout School: Connect with LifeLearn:

Join the veterinary social media crash course now at: SnoutSchool.com/Crash

Join our email list for more veterinary online marketing tips: LifeLearn.com/update