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Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Online Surveys & Digital Games: How alike we really are, and how we can
harness a gamer-style of engagement for better data quality
Betty Adamou
CEO & Founder and
ResearchGame™ Designer
Research Through Gaming Ltd.
London, United Kingdom.
@BettyAdamou
2014 Platinum Sponsor
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Ian Bogost Game designer, Author,
Conference speaker
Leigh Caldwell Research designer, Author,
Conference speaker
#seemslegit
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
*to keep this fair, the first image on Google Image has been used on Nov 13th 2014
Game Designer Market Researcher
#NotEvenReal
#alsoseemslegit
Clipboard. #keepingitreal
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
TECHNOLOGICAL
CREATIVE
ECONOMICAL
Digital Games & Online Surveys
We face the same challenges.
TIME
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
<ENGAGE Online Surveys
Digital Games
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Subject Leader for Film, Media and Creative Computing at Bath Spa University.
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
When people are engaged, there are no limits to:
How much they will read
How much they will write
How honest they will be
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
When people are engaged, there is no limit on how much they will:
HELP
SHARE IDEAS
CREATE
CO-CREATE
COLLABORATE
Betty Adamou, Research Through Gaming, UK
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Betty Adamou, Research Through Gaming, UK
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
JOINING FORCES WITH GAMES HAS SEEN TREMENDOUS
RESULTS IN RESPONDENT ENGAGEMENT
• 81% Recall rates
• 90%+ positive feedback
• Decreased Straightlining
• Increased answer-time
• Increased word-count
• Increase response rates
• Lower drop out rates
• Increased detail of verbatim
• Collaboration and co-creation -
• (sometimes voluntary)
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
THANK YOU
2014 Platinum Sponsor
Betty Adamou
CEO & Founder and
ResearchGame™ Designer
Research Through Gaming Ltd.
United Kingdom, London.
@BettyAdamou
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Platinum Sponsor for 2014
Silver Sponsors
Americas Session Sponsor Media Partner Festival Supporters
• Schlesinger Associates • Lightspeed GMI • krea
The Festival of 2014
• Dub
Betty Adamou, Research Through Gaming, U.K.
Festival of NewMR, December 2014
Q & A
2014 Platinum Sponsor
Betty Adamou Research Through Gaming
Sue York
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