Behavioral Track & Trigger featuring Browse Abandonment Campaigns

Behavioral Track & Trigger featuring Browse Abandonment | Sept 2

Know Grow Keep

Predictive, Behavioral, & Retention Marketing

CONNECT ANALYZE

SEGMENT PREDICT

Know

Predictive, Behavioral, & Retention Marketing

CONNECT ANALYZE

SEGMENT PREDICT

Know

REPLENISH

TRACK

Grow

Predictive, Behavioral, & Retention Marketing

CONNECT ANALYZE

SEGMENT PREDICT

Know

REPLENISH

TRACK

Grow

RETAIN

RECOVER

Keep

Predictive, Behavioral, & Retention Marketing

CONNECT ANALYZE

SEGMENT PREDICT

Know

REPLENISH

TRACK

Grow

RETAIN

RECOVER

Keep

Predictive, Behavioral, & Retention Marketing

Behavioral Track & Trigger featuring

Browse Abandonment Campaigns

Anonymous user visits SummerCamp.com

How it Works

Anonymous user visits SummerCamp.com

Looks at day camping backpacks

How it Works

Anonymous user visits SummerCamp.com

Looks at day camping backpacks

Assigned a customer ID

How it Works

Same anonymous user visits SummerCamp.com

Looks at backpacking backpacks

Looks at day camping backpacks

Assigned a customer ID

How it Works

Same anonymous user visits SummerCamp.com

Looks at backpacking backpacks

Added to profile

Looks at day camping backpacks

Assigned a customer ID

How it Works

Same anonymous user visits SummerCamp.com

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

How it Works

Same anonymous user visits SummerCamp.com

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

Added to profile

How it Works

Same anonymous user visits SummerCamp.com

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

Added to profile

Looks at backpacks again & signs up for

the newsletter

How it Works

Paul has been visiting SummerCamp.com

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

Added to profile

Looks at backpacks again & signs up for

the newsletter

Email added to profile

How it Works

How it Works

Paul has been visiting SummerCamp.com

Looks at backpacks again & signs up for

the newsletter

Email added to profile

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

Added to profile

Welcome Series 1 Welcome Series 2

Welcome Series 3

How it Works

Paul has been visiting SummerCamp.com

Looks at backpacks again & signs up for

the newsletter

Email added to profile

Looks at day camping backpacks

Assigned a customer ID

Looks at backpacking backpacks

Added to profile

Looks at sleeping bags & hiking boots

Added to profile

Welcome Series 1 Welcome Series 2

Welcome Series 3

Browse Abandonment

Browse Abandonment Email Subject line: Thanks for Stopping By

Replenishment Email Subject line: Thanks for Stopping By

ü Dynamically pulls in category that Paul has looked at

Browse Abandonment Email Subject line: Thanks for Stopping By

ü Dynamically pulls in category that Paul has looked at

ü Dynamically pulls in related categories

Paul has also been shopping for sunglasses….

HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed

Paul has also been shopping for sunglasses….

HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed

ü Dynamically pulls in images of recently viewed products

Paul has also been shopping for sunglasses….

HipsterClothingCo.com sends browse abandonment emails based on the product a visitor viewed

ü Dynamically pulls in images of recently viewed products

ü Dynamically pulls in recommended products

By The Numbers When compared to regular promotional emails….

By The Numbers

6x Rise in revenue per email

 https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf

When compared to regular promotional emails….

By The Numbers

6x Rise in revenue per email 4x Lift in

Conversion rates

 https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf

When compared to regular promotional emails….

Creating Your Browse Abandonment Campaigns

Benefits & Features

Behavioral Track & Trigger

ü Turn page views into revenue

Behavioral Track & Trigger

ü Turn page views into revenueü Optimize engagement

Behavioral Track & Trigger

ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors

Behavioral Track & Trigger

ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors

Behavioral Track & Trigger

Dynamic email template that shows viewed categories and

recommendations

ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors

Behavioral Track & Trigger

Dynamic email template that shows viewed categories and

recommendations

Safe, secure, and quick installation of javascript that doesn’t slow down

your website

ü Turn page views into revenueü Optimize engagementü Augment customer profiles & track unknown visitors

Behavioral Track & Trigger

Dynamic email template that shows viewed categories and

recommendations

Safe, secure, and quick installation of javascript that doesn’t slow down

your website

Capture visitor (known & unknown) data and add it to their profile,

automatically.

Integrates with….

Questions?

1.  Products recommended just for you 2.  Thanks for stopping by – hand picked items just for you3.  Not quite ready to order? Here are some other products we think you’ll

like 4.  We know you’re busy…so we’ve saved the items you viewed 5.  We’ve handpicked these items for you6.  Based on your interests, we think you’d like [product name]7.  You have incredible taste! Here’s some other products we think you’ll

love 8.  Your products miss you – 5% off the items you viewed9.  We’ve got you covered – products we think you’ll like 10.  Great minds think alike – here are some more products that will knock

your socks off

Top 10 Subject Lines

Example Gallery

Example Gallery

Example Gallery

Example Gallery

Resources

1. Request a demo at www.WindsorCircle.com/Track

2.  Holiday Webinar – September 17th

•  Register at www.WindsorCircle.com/Holidays