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Take your basic social media skills and use them better to drive visitors to your site and ultimately convert visitors to customers or subscribers. This particular presentation was given to a group of authors. Get more marketing tips like these at Remarketable (www.beremarketable.com)
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BE REMARKETABLEHow to leverage web technology to get your word out
WHAT WE’LL COVER TODAY
Am I using my website the way I should be?
How can I get more people interested in what I do?
WHAT’S THE PURPOSE OF YOUR WEBSITE?
Conversions
Community
Communication
CONVERSIONS
What do you want the visitor to do?
Should be obvious and easy
COMMUNITY
Hub for your followers
Exclusive content
Build your email list
COMMUNICATION
News & updates
Blogs
YOUR WEBSITE IS A HUB
EMAIL LIST
People who want to hear from you
Usually sign up to receive an offer
Keep a relationship going
Publish links to posts Engage with fans Drive people to your site Find groups in your niche
Tweet links to your posts Offer exclusive content Build your following Engage with fans
Pro tip: Follow authors in your niche
ACTION STEPS
1. Come up with an offer
2. Decide where your hub will be
3. Promote your offer
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