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A short introduction to the elements of optimizing landing pages for the keywords you want to appear for in searches. This slidedeck was used in a presentation I gave at Tradecraft when training under Graham Hunter in Growth Marketing.
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Landing Page Optimization
The focus of this teach
What is SEO?
Search engine optimization is the process of influencing natural search results so that your web pages appear for keywords and phrases that you want to rank for.
What is Relevancy?
Search engines are mainly focused on providing the best user experience by serving up the best possible matches for a search term.
Landing Page
Optimization
•Keywords & Phrases
•Title Tag
•Meta Description Tag
•Image ALT Tags
•Page Content
•Internal Link Anchor Text
•External Link Juice
Me have long tail,
me more targeted
Keywords & PhrasesThe long tail as explained by Grimlock
How Powerful
your business?
Title Tag
How Powerful
your business?
Meta Description
How Powerful
your business?
ALT (image) Tags
How Powerful
your business?
Header Tags With Keywords1 of 2
How Powerful
your business?
Page Content With Keywords2 of 2
How Powerful
your business?
Internal Links
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