B2B Campaign case for ANP

B2B Campaign Case !

ANP News before it’s news !Client: Bohemia Personnel:

ANP Marco de Boer Bas Huissen

Situation ANP (Netherlands national news agency) is the most important news supplier in The Netherlands. It provides news coverage for the Dutch daily newspapers, radio, television and the internet. ANP’s general news service supplies a steady flow of news stories, infographics and photographs from across the country and around the world, 24 hours a day, 7 days a week. ANP brings the essence of news.

Assignment Develop a Business-to-Business campaign that ANP will distribute through third party channels. !Goals:

• High impact • High open rate • High click through rate

Concept The two products, ANP Access and ANP 360º both help ANP clients to get early access and a better view on the news landscape before it is too late. In other words: “You receive the ‘news’ before it’s news. !

With making this absolutely clear in the subject line the recipient will be more willing to read the email coming from the ANP. Also the email has a clear message in the top part of the email and a clean landing page.

Visuals !

News before it’s news !

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!!!!Email Landing page

Email “Surprises can be fun. But when it concerns your business you rather see them coming.”

Landing page “News before it’s news with ANP Access.”

Email “Would you also like to know what’s written about your business?”

Landing page “Look around with ANP 360º”

Results This campaign was send only twice to a database of 8,000 subscribers in the marketing communications, PR and advertisement industry. It added 600 new subscribers to these services. That’s a 7.5% score. Happy client = happy Bohemians.

Clean is Effective. !For more information: Marco de Boer marco@bohemiaamsterdam.com !!Bohemia Amsterdam Sint Pieterspoortsteeg 23a 1012HM Amsterdam, Netherlands +31 [0]20 42 33 555 bohemiaamsterdam.com