All About Good Marketing

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We know the secrets of good marketing. Do you?

1 - know all about your

customers

o

Conduct customer satisfaction surveysOrganise annual client conferencesMaintain up to date client recordsSet up customer advisory boards

Document your sales activityHold user group meetingsCarry out market research

2 - make marketing all about good content

Buyers expect to be able to inform themselves at their own

convenience. White papersInfographicsCase studiesUser guidesFact sheetsBrochuresE-booksVideosFAQsBlogs

3 - ensure all campaigns are based on sound strategyCreate annual marketing plans

based on business objectives and revenue goalsNew product launches

Corporate acquisitionsMarket penetrationCustomer retentionGlobal expansionNew regulationsLead generationCross-sellingLocalisationRebranding

4 – realise good marketing is all about results

Agree on marketing metrics, review and optimise performance

and measure ROIRevenue attributed to marketingMarketing qualified leadsSales accepted leadsClosed won dealsConversion ratesClick-throughsWebsite trafficUnsubscribesBounce ratesOpen rates

Proven B2B Marketing ExpertiseFinancial Technology and Information SpecialistsA Reliable Partner for All Your Marketing Projects

5 - partner with All About Good Marketing

A Recommended and Reliable Partner

Recommendations forAll About Good Marketing “…brought fresh ideas and energy to the marketing of an established product”. “…was able to understand the market quickly and produce campaigns which positioned the product as a solution to the latest industry challenge.”

“…is a highly proficient marketing expert, with recognized strategic planning capabilities and creativity.”“…worked with sales to understand market drivers and was able to translate this knowledge into compelling campaigns.”

“…one of the best marketers I have had the pleasure to work with.”

“…one of the best marketing persons I have ever had the pleasure to work.”

“…has actively driven our governance and risk services toward a new level of positive recognition in the German market.”

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Send an email to info@allaboutgoodmarketing.com with the subject line ‘consultation’