Adelaide SEO Meetup #ADL15 #AdelaideSEO

#AdelaideSEOMEETUP #ADL15

1) Welcome & Intro2) Google's Mobile D-day (Woj Kwasi)3) What The Hell Are Doorway Pages Anyway? (Sha Menz)4) Bonus: Best of #Searchfest and #SMX (Sha Menz)5) Q&A

Welcome & Intro

Started by Woj & LukeMarch 6, 2013 @ MaidNew Venue

#AdelaideSEO

Organisers

Hosted by Woj & Sha

#AdelaideSEO

Why?

To meet like-minded people andcurious enthusiasts

To share knowledge about SearchEngine Optimisation and grow ourcommunity of experts in Adelaide

To keep everyone up to date onglobal events and updates relatingto digital marketing

To cross-pollinate existingdisciplines and educate them onthe importance of SEO

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Google'sMobile D-day

April 21#AdelaideSEO

"Starting April 21, we will be expanding ouruse of mobile-friendliness as a rankingsignal. This change will affect mobilesearches in all languages worldwide and willhave a significant impact in our searchresults. Consequently, users will find it easierto get relevant, high quality search resultsthat are optimized for their devices."

Google Webmaster Central Blog - February 26, 2015http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html

#AdelaideSEO

#AdelaideSEO

#AdelaideSEO

#AdelaideSEO

#AdelaideSEO

#AdelaideSEO

Google’s Gary Illyes Q&A on UpcomingMobile Ranking Change from SMX West

1) Responsive does not have a ranking benefit

2) Your site must unblock CSS & javascript

3) Mobile friendliness is page by page

4) Will there be a specific tablet only ranking factorfor those using tablets?

#AdelaideSEO

Google’s Gary Illyes Q&A on UpcomingMobile Ranking Change from SMX West

5) Is April 21st locked in or is there wiggle room?

6) Cut off date when sites need to be mobile ready for?

7) How long is the delay between making it mobile friendlyand it being reflected in the search results?

8) Will Google also release another update such as Penguinor Panda on the same day to confuse webmasters?

#AdelaideSEO

Google’s Gary Illyes Q&A on UpcomingMobile Ranking Change from SMX West

9) Is there any possibility of this change impacting desktop?

10) Is Google considering a completely separate mobileindex in the future? 11) Google doesn’t need to see noscript if they can crawl it

12) What about offsite resources that may block javascript?

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Is your site mobile friendly?

https://www.google.com/webmasters/tools/mobile-friendly/

#AdelaideSEO

Quick test

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What the Hellare Doorway

Pages Anyway?

#AdelaideSEO

Best of Searchfest& SMX West

#AdelaideSEO

Q & A

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Thanks

#AdelaideSEO

We'd love to hear your feedback!

Next meetup: May 25, 2015

Tweet us or leave a comment on the meetup page:www.meetup.com/Adelaide-SEO

@ShahMenz@WojKwasi