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Founder:Glisser• Over100corporateclients
• Themosteffectivewaytogatheraudiencedataatliveevents
6YearsCMO:FinancialServices• 200eventsperyear
• Multi-million£sponsorshipdeal(SurreyCCC,WarwickshireCCC)
5YearsGlobalMarketingDirector:Tech/Telecoms• PlatinumSponsor– Gartner,Forrester
• Employeeevents- £3mbudget,1500people
EventReturnOnInvestment(or‘EventROI’)referstothecalculationmadebymarketerstodeterminetherelativesuccessoftheirliveeventsin
achievingtheirmarketingobjectives,or‘returns’,giventhecostoftheevent.
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