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Recently, Scoop.it released the official #leancontent framework. The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content. Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.
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7 tools formarketing
lean content
Tuesday, May 13, 14
lean content?what is
a low cost, high impactstrategy that
utilizes the minimumtime & resources
to reach business goalsthrough content.
“
”Tuesday, May 13, 14
the tools.Tuesday, May 13, 14
ask your target marketaytm.com
.conduct market research in minutes, for a fraction of the costs of traditional surveys
.unique findings for your white papers or infographics
Tuesday, May 13, 14
bufferbufferapp.com
.select times for social media posts to be sent out
.automatically add newcontent to the next open spot
.go about your day
Tuesday, May 13, 14
five second testfivesecondtest.com
.test, rather than over-thinking
.upload your new webpage’s mockup, set a target audience
.receive feedback in minutes
Tuesday, May 13, 14
scoop.itscoop.it
.discover content relevant to your space in minutes
.publish it to social channels, blogs, newsletters or add it to
your own site
.stay visible by curating on top of creating
Tuesday, May 13, 14
slideshareslideshare.net
.create visual, repurpose-ablecontent
.share presentations, infographics, PDFs & videos
.leverage the internal community as a
distribution network
Tuesday, May 13, 14
studiomadewithstudio.com.create shareable images in seconds on your phone
.leverage pre-made design packs to overlay text and
images
.lean version of photoshop on-the-go!
Tuesday, May 13, 14
visual.lyvisual.ly.host infographics online
.leverage the existing community for distribution
.repurpose
Tuesday, May 13, 14
...what else?lean contentJoin #leancontent !
Meetup groups:San Francisco: http://meetup.com/leancontent NYC: http://www.meetup.com/Lean-Content-NYC/Want to be a speaker? Volunteer for new cities? ally@scoop.it
Help us curate #leancontent best practices: http://leancontent.scoop.it/
Tuesday, May 13, 14
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