7 steps to a data driven content strategy

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Customer journey

Intention driven triggers

Intention driven triggers: goals

Intention driven triggers: content

Contextual data

Contextual insights

Behaviour data & profiling

Automated mail flows

Interaction triggers

Predictive analytics

Social listening

Reporting based on customer journey

Marketing goals aligned with metrics

Data-driven content strategy

smet.eveline@gmail.com

mailto:smet.eveline@gmail.com

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