7 Sales Techniques to Improve Your Link Outreach

NO NEW Outreach strategies

Every outreach strategy CAN work

Emailing once is never enough

Outreach is a mix of sales and negotiation

Improve your link placements by up to 50%

Improving is better than restarting

HAD TO SCALE MANUAL OUTREACH AS QUICK AS

POSSIBLE

Emailed for LINKS?

Emailed for CONTENT?

Emailed for A JOB?

And…SO NOW YOU ALL KNOW

THAT YOU ARE OUTREACH SPECIALISTS

Why do ALL that work

(and maybe a bad follow-up)

FOR ONE LITTLE EMAIL?

STOP, emailing people during the MIDDLE OF THE NIGHT

or during

PEAK EMAIL DELETION TIMES

at the start of the day or at the start / end of the week.

PEOPLE LOOK FOR ANY EXCUSE TO DELETE AN EMAIL

(even if your email might help them)

LESS ON THE TO-DO LIST, THE BETTER

Find a timethat is between

10:00AM &

3:00PMfor the recipient

and message accordingly

SPLIT WORLD INTO2 TIME ZONES

TOOLS:

We started seeing anINCREASE IN OPEN RATES AND MORE INSTANT RESPONSE RATES

and you want to scale from theirhard work…

YOUR EMAIL IS INTERRUPTING THE

WEBSITE MASTER’S DAY,

JUST FOR THEM TO DO SOMETHING FOR YOU

that you worked hard to purchase, so why should they?

YOU WOULD NEVER LET A RANDOM GUY DRIVE THE CAR

or a bond or do anything for them, before asking for a favor

CREATE A RELATIONSHIP

COMMENT ON THEIR BLOGA relationship can be as small as a statement

SHARED FOLLOWERS ON TWITTERknowing somebody can be based on related connections

? NON-COMMERCIAL EMAILBuilding a connection is easily done with flattery, questions, quotations, etc

? NON-COMMERCIAL EMAILBuilding a connection is easily done with flattery, questions, quotations, etc

FOLLOW-UP EMAIL Friends get busy and so send a nice follow-up when you get no response

Helping someone answer a question they asked

ANSWERING ON Q&A’S OR FORUMS

Find 2 generic points of references that are always worthy of a mention to build a

relationship

Find 2 generic points of references that are always worthy of a mention to build a

relationship

GOOD EXAMPLES ARE:

(If nothing else, comment on the design)

BOOK:

We grew a stagnant campaign from a 1% response rate to

having an18% RESPONSE BY MANUFACTURING

FRIENDSHIPS

that a guest post will fix

EVERY WEBMASTER DOES NOT HAVE THE SAME CONTENT PROBLEM

BROKENLINKS

You are asking to solve a problem that you assume the website is having, which is

CONTENT

OR

If you had an amazingly engaged blog, why would you let someone elseWHO IS UNKNOWN WRITE ON IT?

ALWAYS Ask yourself, if you were running a blog,

WHAT IS YOUR BIGGEST PROBLEM?

They have good content and you could help get them more visitors

to it

MORE EXPOSURE?

MAXED OUT SERVER? Can you offer to setup a new CDN for them or use your under utilised server?

DO THEY NEED A NEW LAYOUT? Can you buy of find them a free theme to use?

ARE THEY SMALL AND COULD DO WITH FREE HOSTING? Can you move them over to your VPS easily?

Could you do the research for a huge resource piece they are doing?

IS IT A SMALL COMPANY OR BLOG?

GOT A NEW PIECE OF

CONTENT? Could you purchase, source or design an awesome image or photo for them to use?

CODING ISSUES?Does your developer have a bit of

spare time you could help them with?

FINANCIAL PROBLEMS?Ever thought about offering the cost of writing content around and offer it as cash in exchange for a banner in the content?

(with process you can execute on for ease of reference)

HAVE A LIST OF 5 - 10 DIFFERENT PITCHES

TRY PITCHING A 2ND AND / OR 3RD IDEA

if they did not respond or accept the first ones

Most people actually say the issues they have, when asked, which has improved

ourENGAGEMENT AND LIVE LINKS

OUR GUESTOGRAPHICS OUTREACH

from 14% success to 0%, until we stopped talking and started

to listen

EXPERTISE

Your persona does not show

KNOWLEDGE

OR OR

AUTHORITY

yet you still want prospects to accept your email, guest post or link requestWOULD YOU RESPOND IF YOU WERE THEM?

PEOPLE BELIEVE BOASTING IS BADnot boasting if you have already done it

in email signatures, templates, etc

ALWAYS REFERENCE YOUR BIGGEST SUCCESSES

Success can be anything that sounds good:

3,500 shares on a piece you did previously

Writing for one of the largest websites in your niche

Experts you have collaborated with

How many publications you have been featured in

Followers and likes you have (not a strong one but good if you have nothing else)

so that they can be added to any email outreach method

MAKE THEM GENERIC

READING:

MOST SUCCESSFUL GUEST POST WE DID GOT

3,500 SHARES

Large publications began responding for us to achieve the same successes for them

MOST SUCCESSFUL GUEST POST WE DID GOT

3,500 SHARES

Don’t you hate it when peopleASK THE SAME QUESTIONS CONSISTENTLY

Typically the answer

is the easiest way for a prospect to not create an unwanted

obligation / need

‘NO’(OR NOT A RESPONSE)

in the follow-up email than you did originally

USE A COMPLETELY DIFFERENT APPROACH

Email them this

after your no-response or rejection to first follow-up

2 MONTHS

after your no-response or rejection to first follow-up

2 MONTHS

Note: This puts all of the power back onto the webmaster, so that they can drive the conversation

Email them this

after your first 2 outreach emails (this is the third)

HAVE THIS AS AN AUTOMATIC FOLLOW-UP

to your original emails, the follow-up system must be stopped automatically

IF THEY ASK TO BE REMOVED OR SAY ‘NO’

TOOLS:

We have seen response rates

from people who never responded to our original emails

BETWEEN 2.5% TO 6%

We have seen response rates of

from people who never responded to our original emails

ANYTHING BETWEEN 2.5% TO 6%

Even 1% extra is great, as it is an automated follow-up andDOES NOT TAKE ANY TIME AND RUNS IN THE BACKGROUND

relationships and networks that are already built

NOT UTILIZING CONNECTIONS,

GREAT BUSINESSES HAVE OVER 20% OF THEIR INCOME FROM REFERRAL SOURCES, so why don’t link builders?

JUST MISSED OPPORTUNITY

after spending so long to get a reply and a

link

and request as if in need, as nobody can walk past someone who is in need

LEAVE THE EGO AT THE DOOR

to convince the webmaster they were happy with you

USE SOME NLP (SALES TACTICS)

Note: Worst case, the webmaster understands you are wanting to write more (potentially for them)

schedule the referral email template for 1 months time to send

ONCE THE LINK GOES LIVE AND IS DETECTED,

BOOK:

REFERRING, LINKING AND INTRODUCING US TO

OTHERS

We went from 0% referrals (Never asked) to 7% of all successful link

prospects

said they did not know anybody

24%

69%no reply

You waste too much time

RECOLLECTING DATA THEY ALREADY HAVE

it is easy to instantly get them results without much effort at all

GET NEW CLIENTS IN COMPLIMENTARY INDUSTRIES,

Data includes

Data includes

SAVE ALL OF THE DATA INTO A LARGE

DATABASE / SPREADSHEETTHAT CAN BE FILTERED

to introduce webmasters to other persona’s

USE PERSONA’S WITH SUCCESSFUL

RELATIONSHIPS

OR NEED MORE SERVICE

Use on clients who are:

ESCALATED

LOW TO NO RESULTS

TOOL:

A client was a plumber with no rankings, so we got all of our

successful link placement prospects and instantly got them

25 LINKS TO START