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Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way, and testing can fall by the wayside just to "get the email out the door." But it doesn't have to be that way! These slides cover: The importance of A/B testing in any email program Tips for implementing testing into your workflow 7 ideas for tests you can run on your next campaigns
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