6 affilate marketing

Preview:

Citation preview

Marketing your website through Affiliates

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1

What you will learn?

What Is Affiliate Marketing?

How Affiliate marketing works?

Advantages and Disadvantages of AM

What are affiliate Networks?

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2

What Is Affiliate Marketing

A way for a company to sell its products by signing up individuals

or companies ("affiliates") who market the company's products

for a commission

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3

How Affiliate Marketing Works

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4

Cont..

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 5

Cont..

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 6

Cont..

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 7

Cont..

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8

Cont..

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 9

Advantages & Disadvantages Online merchants get free ad space and will only pay for proven results (pay per sale, pay per click, pay per lead)

Merchants can gain more customers without spending valuable time in searching for them

It does not require a sizeable investment on the part of the affiliate

Disadvantage

False advertising on the affiliate’s website can destroy a merchant’s reputation

Merchants can suffer from commission costs

Affiliates risk not getting paid.

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 10

What are Affiliate Networks?

An affiliate network acts as an intermediary between publishers and

merchant affiliate programs

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 11

List of Affiliate Networks

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 12

Criteria to choose Affiliate Networks

The services and support provided to the merchant

Zero tolerance on Fraud

The types of programs they specialize in (i.e. Pay Per Lead, Pay Per Sale, Co-Registration).

Know there Affiliate Recruitment process

Number of active affiliates

Specific industries a network focuses on or has success in

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 13

Question?

14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 14