5 YouTube Marketing Lessons from Unlikely Sources

5 YOUTUBE MARKETING LESSONSfrom Unlikely Sources

Based on an article that originally appeared on my site.

I’M A WRITER AND A

MARKETER

THIS MEANS I SEE MARKETING

EVERYWHERE

AND BECAUSE MARKETING IS ALL ABOUT

RESULTS…

GOOD IDEAS CAN COME FROM

ANYWHEREAS LONG AS THEY WORK

…

HERE ARE 5 YOUTUBE MARKETING LESSONSI LEARNED FROM UNLIKELY SOURCES

1. MICHELLE PHANMichelle Phan Uses Facebook Video to Cross-Promote YouTube Content

https://www.youtube.com /user/MichellePhan

MICHELLE PHANIS A REALLY BIG DEAL

ONE WAY SHE GOT BIG IS BY LEVERAGING MULTIPLE PLATFORMS

CORE FAN-BASE

FOR EXAMPLE…

https://www.youtube.com

WHENEVER SHE RELEASES A VIDEO ON YOUTUBE…

https://www.youtube.com

https://www.youtube.com

SHE ALSO CREATES A SPECIALLY MADE TRAILER TO PROMOTE IT ON FACEBOOK VIDEO…

2. FOOD WISHESFood Wishes Complements Each Video With A Longform Blog Post

https://www.youtube.com

https://www.youtube.com

FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK

Blog Post Video

https://www.youtube.com https://www.youtube.com

FOOD WISHES CREATES TWO DISTINCT, QUALITY PIECES OF CONTENT EACH WEEK

Blog Post Video

EACH IS GREAT ON ITS OWNBUT THEY WORK BEST TOGETHER

https://www.youtube.comhttps://www.youtube.com

BY FUNDAMENTALLY LINKING THE TWO, THEY REINFORCE THE WHOLE EXPERIENCE AND EACH IMPROVES THE OTHER

3. IDEA CHANNELPBS Idea Channel Makes Comments Part of the Content

IDEA CHANNEL’S COMMENT SECTION DOESN’T LOOK LIKE THE REST OF YOUTUBE’S…

https://www.youtube.com

(Pictured: the most civil YouTube comments section. Ever.)

https://www.youtube.com

THIS IS BECAUSE THEY INCORPORATE THE PREVIOUS EPISODES COMMENTS INTO THE CONTENT

https://www.youtube.com

NOT ONLY DOES THIS GET PEOPLE EXCITED TO COMMENT CONSTRUCTIVELY, IT ALSO HELPS PROMOTE PAST CONTENT

4. SCHOOL OF LIFESchool of Life Maintains Graphical Consistency to Build their Brand

https://www.youtube.com

SCHOOL OF LIFE’S CHANNEL COVERS A WIDE VARIETY OF TOPICS…

https://www.youtube.com

SCHOOL OF LIFE’S CHANNEL COVERS A WIDE VARIETY OF TOPICS…

BUT THEY DO HAVE ONE THING IN COMMON…

https://www.youtube.com

ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE.

https://www.youtube.com

ALL THEIR VIDEOS SHARE A COMMON AESTHETIC AND DESIGN LANGUAGE.

STRONG AESTHETIC ALLOWS THEM TO COVER A WIDE VARIETY OF TOPICS AND

STILL MAINTAIN A STRONG CONSISTENT BRAND IDENTITY

5. GLOVE AND BOOTSGlove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick)

GLOVE AND BOOTS USES PUPPETS…

…TO EXPLAIN DENSE ACADEMIC IDEAS*

*among other things

TO EXPLAIN DENSE ACADEMIC IDEAS*

*among other things

HOW DO THEY PULL IT OFF?

TO EXPLAIN DENSE ACADEMIC IDEAS*

*among other things

HUMOR!

https://www.youtube.com

HUMOR HELPS MAKE THEIR VIDEOS ENTERTAINING AND ACCESSIBLE

Michelle Phan Uses Facebook Video to Cross-Promote YouTube Content

Food Wishes Complements Each Video With A Longform Blog Post

PBS Idea Channel Makes Comments Part of the Content

School of Life Maintains Graphical Consistency to Build their Brand

Glove and Boots Uses Humor and Wit to Communicate Complex Ideas (and Make Them Stick)

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