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5 Ways Instant Incentives are changing Market Research.
About our speaker
Jignesh ShahCEO @ Rybbon: Incentives Management for Market Research
20 years in Technology & Marketing
Supported MR projects at WBA, SAP, Forward Financials and Balboa
Physical incentives are inefficient and expensive administrative burden
Hours expended on
– manual purchase, preparation and dispatch
– tracking and tallying incentives against projects and clients
– resolving errors and delays in delivery to participants
Unhappy participants due to delays
International incentives are hard
Insufficient tracking & visibility for audits & compliance
3
$7-$12 per incentive.
Opportunity Cost of not investing these dollars to grow your core business.
+
Digital Incentives
E-Gift Cards Virtual Prepaid Digital Payments Card-less Cash
How Instant Incentives Work
Buy Send Track
Project 1
Project 2
Project x
.
.
.
Branding & Customization
Management & Reporting
Survey / Participant Database Integration
5 Ways Instant Incentives are changing Market Research
1. Slashing project management burden and cost
2. Speeding up research execution
3. Expanding Reach to Global Participants
4. Complying with regulations and audit requirements
5. Keeping Participants Happy
1. Slashing Project Management Burden & Cost
505
115
Example: Administrative overhead to send 3,000 incentives per year.
Virtual Prepaid by Email
Mailing Checks
75%
hours
hours
Digital incentives eliminate manual, time consuming tasks
2. Speeding up Research project execution
Organize & Send 1 or 1,000 rewards in minutes
Load & manage recipient lists by Project
Add recipients to payout project as and
when needed
Automate by integrating directly into
survey and data collection systems.
Great for qualitative research and multi-week studies!
Project 3
$ $
$ $ $
Project 2
$ $ $
Project 1
$ $ $$ $
$
3. Expanding reach to global participants
Virtual Visa Prepaid
Delivered by EmailAccepted in 150+ Countries
4. Complying with Regulations & Audit requirements
Regulations. Example:
Internal Policies, Checks & Balances
4. Complying with Regulations & Audit requirements
One portal for tracking all incentives
Detailed tracking of each incentive sent
Automate reporting by client, project and recipient
Support Regulation Compliance
Support Internal Policies & Monitoring
✓✓
5. Instant reward delivery = Happy Respondents
Immediate delivery
Any device
More respondent retention
More referrals
14
Offer respondents Speed and Choice
15
Receive Now. No waiting.
Susan, thank you for your participation. Please choose how you would like to receive your reward.
Receive a check by mail.
Completes in 10-15 days.
$50
Receive Now. No waiting.
Strengthen personal connection with customized reward experience
Reward arrives from your email address
Present with your unique voice & messaging
Drive engagement, offer:– Sign up as panel member
– Refer another respondent
– Sign up for Newsletter
16
Meet Rybbon: Complete Incentives Management
Full Range of Incentives: Worldwide Visa,
Gift Cards, Checks
Project-based Incentives Management
Instant delivery by email
Detailed rewards & cost tracking
Q&A
Complete Incentives Management
See Demo: www.rybbon.net
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