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Just because you work in a small development shop, or are even a one-person show, doesn’t mean you can’t employ the same tricks of the trade for fundraising used by larger nonprofits with more time, staff, or money. In this presentation Joe Garecht, The Fundraising Authority, shares 5 tactics small non-profits can borrow from larger charities to supercharge their fundraising efforts!
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The Secrets to Fundraising Like the Big Boys: Tricks of the Trade No Matter the Size of Your Non-Profit Presented by Joe Garecht
Joe Garecht Founder, The Fundraising Authority
Author of The Non-Profit Fundraising Formula and How to Raise More
Money for Any Non-Profit
Have raised over $30 million during my fundraising career
What We’ll Cover in this Webinar – 5
Key Strategies
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Building Fundraising Networks
Focusing on Donor Cultivation
Introducing Planned Giving
Diversifying Tactics
Being Active Online – The Right Way!
#1: Building Fundraising Networks
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#1: Building Fundraising Networks
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A group of people who have committed to
raise money on behalf of an organization.
#1: Building Fundraising Networks
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Your Non-Profit
Board Member
New Donor, introduced by Board Member
New Prospect, introduced by New
Donor
New Prospect, introduced by Board
Member
Key Donor
New Board Prospect, introduced by Key Donor
New Event Prospect, introduced by Key Donor
#1: Building Fundraising Networks
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Build your network through
Referrals.
#2: Focus on Cultivation
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#2: Focus on Cultivation
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Cultivation is a process.
#2: Focus on Cultivation
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Cultivation is all about building
relationships.
#2: Focus on Cultivation
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Most Common Cultivation Tactics:
• Communications
• Events
• Volunteer Opportunities
• Committee Membership
• Public Relations
• Direct Action
#3: Introduce Planned Giving
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#3: Introduce Planned Giving
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“Please remember us in your
will and trusts.”
#4: Diversify Your Fundraising Tactics
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#4: Diversify Your Fundraising Tactics
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• Individual Giving
• Annual Giving
• Major Gifts
• Foundations
• Corporate Giving
• Events
• Direct Mail
• Online Fundraising
• Crowd-funding
#5: Be Active Online – and
Use the Internet the Right Way!
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#5: Be Active Online – and
Use the Internet the Right Way!
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Online fundraising should compliment your
other development activities.
#5: Be Active Online – and
Use the Internet the Right Way!
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The most important thing you can do online:
Build an E-Mail List!
#5: Be Active Online – and
Use the Internet the Right Way!
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Donate Now.
Joe Garecht
joe@thefundraisingauthority.com
215.839.9085
@fundraisingauth
For more information, resources,
and conversations, visit:
www.TheFundraisingAuthority.com
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