5 Practical steps for an effective Content Marketing Strategy!

5 Practical steps for a “super”

Content Marketing strategy?!

Fady Ramzy CEO, InsideOut TOday

@CyberZizo

Contentmarke+ngisamarke)ngtechniqueofcrea+nganddistribu+ngvaluable,relevantandconsistentcontenttoa5ractandacquireaclearlydefinedaudience

withtheobjec+veofdrivingprofitablecustomerac)on”

“

TheCo

nten

tMatrix

1-Planwell!

StartwithasolidPlan!SetGoalsforyourcontent,Ex:Amplifica+onvsConversionFocusonmakingitRelevant,Valuable&Educa+onal

1-Planwell(cont.)!

Planyourtarget,goNicheResearchHashtagsPlanyourDistribu+onChannelsSetyourmeasurements

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2-DecideCrea+ngvsCura+ngContent

Cura+onCrea+on

QualityvsQuan+tyContentrepurposeUsingonlinetoolsCutbigpiecesdown

Aggrega+on(collec+on)Dis+lla+on(simplifying)Eleva+on(opinion)Chronology(+me)

AlwaysencourageUGC!

Getonthewriters’Radar

FocusonHeadlines(&thumbnails!)Usedifferentanglesfordistribu)onFrequentlycheckAnaly+cs

3-Distributeeffec+vely

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CheckGuestPos+ng Usesimple&clearCTAs

Like,share,like&comment

Scheduling&NewsJacking

3-Distributeeffec+vely(cont.)

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4-MeasureyourROI!

Amplification & conversion goals?

Check Analytics for ups & downs

Replicate the “ups”

For “downs” try changing the copy, visual & timing!

5-Innovate!BlendyourcontentwithnewexperiencelikeAR!UseVideoALLthe+me!Structureyourcontenttounlockit!

5-Innovate!

Engage your readers with relevant

content recommendation

Engagement

Automizes your Semantic Content

Optimization to improve Google

rankings

Supports writing with images and

contextual information

Nice tool, what is WordLift

Content Marketing

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Fady Ramzy @CyberZizo

www.Wordift.io www.Insideout.Today