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How To Build Quality Backlinks That Drive Visitor & Conversions.
5 Methods For Getting Backlinks
Roy PovarchikJuly 2015 Webinar
Roy PovarchikContent Marketing & Growth roy@roypovarchik.com @roypovar
Getting Backlinks Using Quality Content
Today we will cover:
The basics of backlinks and content marketing
4 Traits you need to start building links today
5 Ways to build backlinks
What You Need To Know About Backlinks To Get Going
What Are Backlinks
Link building is the process of acquiring links from other websites to your own.
Google Ranking
Traffic sources
Doesn’t Google Punish Sites For Link Building?
Focus On Quality
Link Building And Content marketing are a Great Match
Trustworthy
Quality
New opportunities
Exactly what google wants
Anchor text distribution
Link to Inner-landing pages
Quality over quantity
4 Traits You Need To Have To Start Building Links Today
Basic research
Content Creation
Write Good Emails
Social Media
5 Ways To Build Backlinks
Guest Blogging
Resource Pages
Useful Content
Stock Images
Related articles
Guest Blogging
Write Blogposts For Other Blogs
Quality content
Aim for high PR
Context
Brand awareness
Multiple links
Look for relevant blogs
Blogs you’re already reading
keyword + “submit a guest post”
See where other influencers write
Traffic sources
Search Twitter: keyword + “guest post”
Choose the right topic
General blog agenda
Content focus
What works best
Writing Style
Content depth
Pitch Your Guest Post
Network beforehand
Send a well crafted email
The Email
Subject line
Readership Proof
Who Am I
Reason for pitching
introduce your topic
introduce your main points
CTA
The Backlinks
Author bio
Contextual links
Inbound Links
Resource Pages
Get Other Websites To Add You To Their Resource Page
Google Search
“Keyword” + inurl:links
“Keyword” + inurl:resource
site:edu keywords links
Check Authority With Mozbar
Check: Are they linking to homepages or deep links?
Send An Email And Reason Why You Should Be On Their Resource Page
Create A Link Worthy Resource
Create A Resource Other People Will Need To Link To
Ultimate guides
Glossary
Interviews
Stats & Research
Infographic
How-To’s
How To Create The Right Content
Google Keyword planner
SEMrush
Buzzsumo
Quora
Find what existing resources are out thereand create something much better
Up to date
More in-depth
Better design
More details
Reach out to site owners that have already linked out to similar content
Contact The Sites That Are Linking The Content You’ve Improved
Brian Dean’s Email Template
Stock Photos
Stock Photos Are In High Demand
As blogging gets bigger, people will need more “real-life” sock photos.
Visit blogs in your niche
Understand what photos they need
Take a camera / hire a photographer
Create 50 stock photos
Royalty Free - Include link
Reach out to blogs in your niche
Reach out to stock photo sites
52
Related Articles
Enrich Others Articles
Instead of creating even more content, leverage the one you already have
Search Google For relevant Keywords
Map best results from 10 pages
Remove all sketchy / too big
Send email suggesting your article
It All Comes Down To One Thing
It’s all about creating quality content worth linking to and reaching out to the right people
Thank you!
Roy PovarchikContent Marketing & Growth roy@roypovarchik.com @roypovar
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