4 Tips to Help You Plan Your Content Better

TIPS TO HELP BETTER

YOUR CONTENT

PLANNING.

CONTENT PLANNING IS A TRICKY

BUSINESS.

TODAY’S BUYERS ARE WILLING TO

GO THE DISTANCE, BUT NEED A LITTLE

PUSH FROM YOU.

WANT TO MAKE SURE THAT THE RIGHT

KINDS OF PEOPLE ARE RECEIVING THE

RIGHT KIND OF CONTENT?

PAIR YOUR CONTENT PLANNING

WITH THE THREE STAGES OF THE

BUYER’S JOURNEY.

THE QUICK GUIDE BELOW WILL

SHOW YOU HOW TO DO JUST

THAT AND CREATE YOUR MOST

SUCCESSFUL CONTENT TO DATE.

PLANNING AHEAD. Make sure that your strategy leads to three

important things; awareness, consideration,

and decision.

Whether you’re selling to a customer or a

company, understand your audience, so you

can select the right piece of content for each

reader.

PICK THE RIGHT PLATFORM Content is the medium via which you’re

connecting with your audience.

Research and zero in on a platform that can

get the maximum out of your content. Play to

your buyer’s strengths and choose a platform

that tailors to their needs.

ORGANIZE YOUR

CONTENT Poor organization can lead to a collapse in

your content strategy. Everything has to work

in tandem, from your email and landing page

copy, to titles, subject lines,tweets and blog

posts, so that it strikes a chord with your target

audience.

KEEP CONTINGENCY

PLANS AT THE READY. Stay prepared for a rainy day. Always have a

plan and process ready. It is key with room to

ensure that there’s a backup plan when things

don’t always go your way.

MAKE SURE

You have the right software in place to help you manage it

all.

About Simplify360’s Service Cloud

Simplify360 is a leading social business intelligence firm. Our Social Customer Service solution enables customer support team to manage customer complaints and queries on social media.

We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.

If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com.

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