3500 Taglines and Counting_What We Can Learn From Higheredtaglines.com

3,500 Taglines and Counting

What we can learn from higheredtaglines.com

WACAC 2013

Monday, May 20, 13

Richard H. Bailey @richardhbailey

Sam Waterson @slwaterson

Monday, May 20, 13

Presentation available at

Rhb.com/WACAC2013

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more than 25K visitorssince launch, 11K this year

on average, about six updates per month

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YES, BUT WHY DO WE NEED THIS SITE?

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AND, PERHAPS MORE IMPORTANTLY, IS THERE

ANYTHING WE CAN REALLY LEARN FROM IT?

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Our Analysis

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2313 taglines

894“other”

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100%

~1200 different words

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33%

67%

. , ! ; ?

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6%

theused at the beginning of tagline

145

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2%0%0%

whereFIRST

only

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onlyMonday, May 20, 13

only 4Monday, May 20, 13

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PRIZES SHOULD BE AWARDED TO...

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Where academic vigor and innovative research in biomedical engineering interface with biomedical device development and the incubation of company spin-offs.

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THRIVE

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deconstruction• Rank = placement in its category

• Occurrences = raw number of word frequency in its category

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1st person vs 2nd person

“you”

“YOUR”“our”

“we”

42 141

55 314Monday, May 20, 13

Does Location influence the

language of taglines?

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your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22your 43

excellence 18

education 17

future 16

here 16

faith 13

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22your 43

excellence 18

education 17

future 16

here 16

faith 13

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

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your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

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your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

Monday, May 20, 13

your 43

excellence 18

education 17

future 16

here 16

faith 13

your 42

you 22

education 21

life 21

lives 21

college 20

your 29

future 17

education 14

here 11

university 9

college 9

college 27

your 27

education 26

university 22

world 19

you 19your 18

education 10

you 10

life 9

career 8

college 8

your 28

college 15

world 13

education 12

learning 12

life 11

your 33

education 30

world 20

you 19

learning 17

where 13

your 63

life 37

education 30

future 25

college 24

world 22

you 28

learning 20

life 17

education 13

world 13

success 12

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more Highlights from Regional Breakdown

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more Highlights from Regional Breakdown

• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central

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more Highlights from Regional Breakdown

• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central

• “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic.

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more Highlights from Regional Breakdown

• “College” ranked in the top six most prevalent words in every region except Pacific, West South Central, and West North Central

• “Liberal” appeared lowest on the sorted list in the South Atlantic and West South Central. It had the highest ranking in the Mid-Atlantic.

• “Catholic” had the least occurrences in the West North Central. It had the most occurrences in the Mid-Atlantic.

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Does type of institution influence use of language?

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0

3.75

7.50

11.25

15.00

YOUR WORLD YOU EDUCATION LIFE HERE EXCELLENCE FUTURE SUCCESS LEARNING

Most Popular Words: University v College

University College

Percent of frequency

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THE NEW AMERICAN WOMEN!S COLLEGE

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DENISONU N I V E R S I T Y

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SO WHAT?

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INTRODUCING...

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How does it work?

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Can I customize it?

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QUESTIONS?

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RHB.com

Baypath.edu

Denison.Edu

HIGHEREDTAGLINES.com

Taglonomy.com

Rhb.com/WACAC2013

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Thank you.

RHB.com

Monday, May 20, 13