2016 Event Marketing Trends

2016 TRENDSEVENT MARKETING

REPLACING THE WORD “EVENT”WITH “EXPERIENCE”

It’s no longer about the event itself,it’s the experience you create for peoplebefore, during and after the event.

THE EMOTIONAL CONNECTIONBETWEEN THE BRAND AND THE CONSUMER

IS MORE IMPORTANT THAN EVER

On photo: 26 Stars’ ambassadors

Emotional interactions create a bond with your attendeeswhich can lead to them becoming your loyal customer.

Consider having performers, entertainers, ambassadors for this.

UNDERSTANDING ATTENDEE’SPSYCHOLOGY

Understand how people thinkand how things affect them emotionally.

INTEGRATED TECHNOLOGY SOLUTIONSTO HELP TO BETTER UNDERSTAND

THE EVENT ROI

The latest integrated softwares give you instant, important, relevantdata and will save you lots of time and trouble

MOBILE EVENT APPSARE HERE TO STAY

Mobile event apps like Eventdex and Propared change the wayevents are being managed

LESS MONEY ON ‘STUFF’,MORE MONEY ON EXPERIENCES

On photo: 26 Stars’ performers

It’s now obvious that performances, entertainment, live musicand other experiences are more important

to the customers than material gifts

• Understand your attendees’ needs, emotions, thoughts• Turn your events into experiences• Create a bond with your attendees• Use latest software to manage your event and understand ROI• Spend less money on material stuff, more on entertainment

IN CONCLUSION

Source article: eventfarm.com

• Themed Events• Promotional Events

• Entertainers• Custom Outfits

www.26stars.com