2014 Annual Retail Benchmark Venuelabs LBMA

2014

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

Smart phones have

changed the way that your

customers share their in-

store experiences.

WHERE IS MY MOBILE CUSTOMER?

YOUR STORE

LOCAL CHANNELS

They’re local, social, mobile.

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

HOW DO MOBILE

CUSTOMERS

ENGAGE?

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

WHAT DO MOBILE CUSTOMERS

SHARE?

67%

33%

Negative Experiences

Positive Experiences

67%

18% 71%

23%

48%

47%

46%

45%

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Retail

99% 95%

94% 91% 86%

Brand Percentage of Local Feedback Missed

Best Buy 91%

Costco 78%

J.C. Penny 94%

Macy’s 83%

Rite Aide 95%

Sears 76%

SuperValu 99%

Target 82%

Walgreens 91%

Walmart 83%

Retailers have not employed the

tools & technology to “tune in” to

their mobile customers.

HOW MUCH IS BEING

MISSED?

THE AVERAGE RETAILER IS MISSING

PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND