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Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns. And marketing automation gets results. "Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads." "Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months." "Companies using marketing automation for nurturing experience a 451% increase in qualified leads" Click on the slideshare for more stats you can use to prove their worth.
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you can't afford to ignore
Marketing Automation Stats
16
of qualified leads
50%
are not ready to purchase immediately
1/2
1/2
1/2
1/21/2
1/2
Nurtured leads make
47%
than non-nurtured leads
larger purchases
see improved
ROI
75% of companies
using marketing automation
44% see improved ROI within 6 months
within
12 months$
$$
$$
10%
Companies that
automate lead management
see a
increase in
revenue
in 6-9 months
or greater
of marketers say
89%
emailis their primary channel
for lead nurturing
than companies that don’t
B2B companies that
blog
generate more leads
content
content
content
content
content
67%
Content marketing generates
3X’s
62%
as many leads
as traditional outbound marketing, but...
costs less
18X’s
drive
more revenue than broadcast emails
$
$
$
Segmented, relevant emails
Personalized emails
improve click-through rates by
14%and conversion rates by
10%
Hi Jane,
Hi John,
Event-triggered marketing
can save up to
80%
of your direct mail budget
28%
of marketers
saw an increase in
revenue per sale
attributable to marketing automation
Companies using marketing automation source
45%
more pipeline than those who don’t use marketing automation
Companies using
marketing automation for
nurturing
experience a
451%
qualified leadsincrease in
Marketing automation can lead to
3x’s
more leads passed to sales
after one month
Marketing automation reduces
ignored leads
from 80%
to 25%
70% of companies that use it
say that marketing automation
met or exceeded
ROI expectations
Sources:
Gleanster
The Annuitas Group
Focus Research
Gartner Research
Forrester Research
WebDAM
Demand Metric
Jupiter Research
Chief Marketer
Aberdeen Group
Marketo
Bulldog Solutions
Hubspot
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