Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience? We've answered these questions in our presentation: '13 Top Tips for Publishing Content' For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/ Image credits can be found in the final slides, thank you to all who licensed their images for use.
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13 Tips for Publishing Content
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13 Tips for Publishing Content Image Credit: April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License)
#1 Set a Minimum Target
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#1 Set a Minimum Target Image Credit: Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License)
Aim to publish at least one piece of content once a week.
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Aim to publish at least one piece of content once a week. Image Credit: Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License)
This will encourage crawlers to revisit your site to see if you have any new content to be indexed.
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This will encourage crawlers to revisit your site to see if you have any new content to be indexed. Image Credit: Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License)
#2 Timing is everything
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#2 Timing is everything Image Credit: Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License)
Look at your Google Analytics to determine which days receive the most unique visitors.
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Use Google Analytics to determine which days receive the most unique visitors Image Credit: Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License)
Publish your content the day before that peak period to give your readers the latest news.
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Publish your content the day before that peak period to give your readers the latest news. Image Credit: Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License)
Or try SocialBro to see when your Twitter followers are active by the HOUR!
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Or try SocialBro to see when your Twitter followers are active by the HOUR! Image Credit: Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License)
#3 Use medium sharing sites Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
Using your own images or an infographic?
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Using your own images or an infographic Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
Repurpose your images on third party sites with links back to your content. Try: Slideshare, Pinterest, and Visual.ly!
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Repurpose your images on third party sites with links back to your content. Try: Slideshare, Pinterest, and Visual.ly! Image Credit: Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License)
#4 Share your posts Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
Share your post on your social media channels…
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Share your post on your social media channels… Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
creating a custom message to fit the tone of each channel.
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creating a custom message to fit the tone of each channel. Image Credit: Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License)
#5 Share via RSS
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#5 Share via RSS Image Credit: Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License)
Submit your RSS feed to content sourcing sites for extra exposure. For example: Alltop.com
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Submit your RSS feed to content sourcing sites for extra exposure. For example: Alltop.com Image Credit: Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License)
#6 Utilise blog tools Image Credit: Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License)
There are many plugins and widgets that can be used on blogging …
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There are many plugins and widgets that can be used on blogging … Image Credit: Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License)
E.g.: Related Posts
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E.g.: Related Posts
E.g.: Related Products
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E.g.: Related Products
#7 Do update your posts
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#7 Do update your posts Image Credit: Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License)
Maintain your older posts to include a link to any updates that post may have.
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Maintain your older posts to include a link to any updates that post may have. Image Credit: Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License)
#8 - Digg, Reddit and StumbleUpon Your Content
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#8 - Digg, Reddit and StumbleUpon Your Content Image Credit: Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License)
Have a great post that you think is worthy of being shared?
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Have a great post that you think is worthy of being shared? Image Credit: Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License)
Share it with the online community and let them decide
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Share it with the online community and let them decide
#9 Ask others to share it
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#9 Ask others to share it Image Credit: JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License)
Reach out to your connections and get them to review your content. This works well with E-Book, Infographics and other heavy pieces of content.
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Reach out to your connections and get them to review your content. This works well with E-Book, Infographics and other heavy pieces of content. Image Credit: JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License)
#10 Proofread Again!
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#10 Proofread Again! Image Credit: With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
#10 Proofread Again!
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Double, triple, and quadruple proofread your work! No explanation necessary. Image Credit: With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
#11 Keep it short
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#11 Keep it short Image Credit: JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License)
According to Facebook, posts shorter than 250 characters receive 60% more engagement than longer posts.
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According to Facebook, posts shorter than 250 characters receive 60% more engagement than longer posts. Image Credit: JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License)
Readers won’t part with their emails so easily. Image Credit: Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License)
Provide content of equal value via a dedicated download form.
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Provide content of equal value via a dedicated download form. Image Credit: Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License)
#13 Slow and steady wins the race
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#13 Slow and steady wins the race Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
Content is versatile enough to give you big wins in a short amount of time…
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Content is versatile enough to give you big wins in a short amount of time… Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
…but it also has the ability to stand the test of time as a helpful resource.
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…but it also has the ability to stand the test of time as a helpful resource. Image Credit: Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License)
Thank you… now hit publish!
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Thank you… now hit publish! Image Credit: Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)
FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
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FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
Image Credits April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License) Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License) Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License) Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License) Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License) Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License) Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License) Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License) Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License) Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License) Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License) Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License) JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License) With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
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Image Credits April Killingsworth via Flickr https://www.flickr.com/photos/aprillynn77/24111293/ (Attribution License) Nicolas Raymond via Flickr https://www.flickr.com/photos/80497449@N04/8690880347/ (Attribution License) Jon Lanman via Flickr https://www.flickr.com/photos/joelanman/366190064/in/photostream/ (Attribution License) Cliff via https://www.flickr.com/photos/nostri-imago/4949752557/ (Attribution License) Geraint Rowland via https://www.flickr.com/photos/geezaweezer/7638306424/ (Attribution License) Bert Kauffman via https://www.flickr.com/photos/22746515@N02/8150429013/ (Share-Alike License) Sean McGrath via https://www.flickr.com/photos/mcgraths/3248483447/ (Attribution License) Jason Howie via https://www.flickr.com/photos/jasonahowie/8583949219/ (Attribution License) Tracy Hunter via https://www.flickr.com/photos/tracyhunter/101864933/ (Attribution License) Lachlan Donald via https://www.flickr.com/photos/lox/9408028555/ (Attribution License) Barbara Wells via https://www.flickr.com/photos/bnilsen/3371807556/ (Attribution License) Casey Fleser via https://www.flickr.com/photos/somegeekintn/5133677693/ (Attribution License) JD Hancock via https://www.flickr.com/photos/jdhancock/3948724485 (Attribution License) With Associates via https://www.flickr.com/photos/withassociates/5407939690 (Share-alike License)
Image Credits JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License) epSos .de via https://www.flickr.com/photos/epsos/8122951216 (Attribution License) Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License) Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License) Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)
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Image Credits JD Jancock via https://www.flickr.com/photos/jdhancock/3870942118 (Attribution License) epSos .de via https://www.flickr.com/photos/epsos/8122951216 (Attribution License) Taro the Shiba Inu via https://www.flickr.com/photos/_tar0_/5037883945 (Attribution License) Tim Parkinson via https://www.flickr.com/photos/timparkinson/71836727 (Attribution License) Don McCullough via https://www.flickr.com/photos/69214385@N04/9535062704 (Attribution License)