12 Quick Tips for Better Website Content

12 Quick Tipsfor Better

Website ContentBetter Content Can Raise ROI

What is Content?Information

Topics & SubjectsArrangement of

facts

ExperienceGraphics & imagesAudio & video

What does Better Mean?

What is Better Content?• Relevant & engaging topics• High-quality useful information• Entertaining visuals to support the data• More interesting & timely data

Content TypesUse a variety of content types to drive more

traffic

Content Creation vs. Curation

• Content Creationo Writing and publishing your own original materialso Establishes your brand as a thought leader • Content Curationo The aggregation of previously written contento Shared content that is repurposed for your audienceo Shows awareness of trends and is less self-serving

Better Content CreationUse your own ideas to create original content

• Avoid using content that exists elsewhere on the web• Use hubspot.com/blog-topic-generator for new ideas• Use google.com/trends to see if a new topic is trending

Better Content Headlines• Use compelling headlines for your content• Use the formula:

Number or trigger word + adjective + keyword + promise

• Examples:o 5 Easy Tricks to Help You Write Catchy Headlineso 12 Quick Tips for Better Website Contento 50 Trigger Words for Powerful Multimedia Content

Better Content Tools• Use the Hemingway Editor to improve

readability• Use the Cliché Finder to remove overused

phrases

Better Content Format• Format the content for a skimmer, not a reader

oEmploy bullets & lists to help keep paragraphs shortoProvide a reading format that is smooth & enjoyable

Better Content Accuracy• Verify data and data sources for accuracy

oAccuracy builds credibility & confidenceo Inaccuracy fosters doubt & mistrust

Better Content Keywords• Target long-tail keywords in your SEO strategy

o70% of all search queries are for long tail key phrases

• Use the Keyword Planner to do keyword research• Use Keyword Generator to search for new

keywords• Use Webmaster Tools to analyze keyword

usage

Better Content VisualsUse descriptive images to help tell your story

Better Content for Mobile • Create a site that is responsive on mobile

devices• Design the site for mobile first, then desktop

second

Better Content Platforms• Make it easy for content authors to do updates

oUse a Content Management System (CMS) that is friendly

oTrain content creators on how to use the CMSoPeriodically help authors improve their CMS skills

Better Content Quality• Strive to provide high-quality rich content• Use subject matter experts (SME) to write the

drafts• Create content that contains digestible

information

Better Content Value• Find out which content has the most value to

visitors• Update stale content to increase its value

oCheck your site for stale and other low-value contento Identify the content owneroGet the content updated to make it more valuable

• Remove the lowest-value content from your siteoArchive low-value content that cannot be updated

Better Content Results• Encourage readers to perceive you as a

resourceo Write content in a way that makes it actionableo Advise readers how to apply the data, not just what

to do

Better Content Benefits• Creates new connections to potential

customers• Builds and strengthens existing connections• Helps you stay in touch with your customers• Reduces self-serving

requests to visitors• Improves your SEO

rankings

Better Content Summary• Keep the content as simple as possible• Create content that is easy to consume• Specify why the content is valuable• Provide a context

for the content• Tell a story with

the content

The Inside Corner, Inc. • TIC is a web development firm established in

2010• TIC works with Content Management Systems• TIC is very experienced with Sitecore & Drupal• Let us design and build your new website

oContact us to talk – (707) 319-7446oContact us for a proposal – craig@ticdevs.com

Bibliography• 6 Content Management Resolutions for 2016• Content Curation Or Content Creation: Which Is Better

For Your Business?• How to Make Your Content Relatable and Actionable• The Formula for a Perfect Headline• What is Content? Learn from 40+ Definitions• Why is Content So Important to Your Marketing?

More TIC Presentations• All TIC SlideShare Presentations• How to Assure Success for a New Sitecore Site• Implementing Routine Sitecore Maintenance• Performance Tips for Sitecore Mobile Users• Sitecore 7 – New Features for Users• Sitecore

Performance Tips for Visitor Engagement• Troubleshooting Sitecore Performance

Caveat EmptorThere are many ways to improve content on a website• Experienced vendors can propose additional solutions• Review your content needs with a qualified provider• Review proposed changes with all stakeholdersThis presentation is intended to be academic• To enhance public knowledge of issues related to content• To promote better understanding of content issues on sites

Author cannot guarantee accuracy or fitness for your site• Author makes no representations or warranties• Author disclaims any liability if you act on this information

Thank you for taking the timeto view this presentation on

Better Website Content.

Please share with others and add a comment if you think it is useful.

Thanks! -Craig