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Many manufacturers have long shied away from social media but there are many benefits that they could be missing out on. In this presentation we looked at what sort of social media activities might help manufacturing businesses.
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10 Things a Manufacturing
Business can do with Social Media
#ukmfg
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
10 Things1.Get a plan (Look forward)2.Show your history (Look Back)3.Get recommendations4.Join the Discussions5.Use Hashtags6.Find Prospects7.Get Closer to your customers8.Watch the competition9.Provide support10.Have Fun
Get a Plan
Have a Plan
Social Media Plan1.Executive Overview2.Define specific social media goals
(measurable)3.Research your audience (Who, Where
etc)4.Pick your platforms5.Plan and execute delivery (Content
Marketing)6.Track metrics (adapt accordingly)
Content Marketing Plan1.What content does your audience
want?2.What content do you already have?3.What content can you create?4.What platforms should you use?5.How often should you post?6.When should you post?
Build into you Social Media Plan Calendar
1.Build into you Social Media Plan Calendar
How often should I post?
How often should I post?
EVERYDAY!
Saturdays and Sundays
Saturdays and Sundays
Demographics
Demographics
Demographics
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
Show your History
Get Testimonials
Join The Discussion
Industry Groups
Customer Groups
LinkedIn Advanced Search
#Hashtags
#Hashtags
#ukmfg
#westmidshour
#advengshow
Find Prospects
•Advanced LinkedIn Search
•Hashtags
•Look at Competition
Get Closer to you Customer/Prospect
Surveys
ASK THEM!
•Do you use Social Media?
•What Social Media Sites do you use?
•How would they like to be engaged on their
•Would you connect?
•Links to accounts
Add to your emailP.S. By the way quick question are you using social media these days? If so, which channels are you spending your time? Mind if we connect there?
or
To serve our customers better we would like to connect with them on the Social Media sites you use. If you would like to connect please click this link to tell us your favourite Social Media sites.
Social Analytics
Social CRM
Watch the Competition
Provide Support
10. Have Fun (with engagement)
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
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