10 Spying Strategies To Generate More Profit

10 Spying Strategies To Generate

More Profit

Presented by:

iSpionage & WhatRunsWhere

Featured Speakers:

Conrad Bach, Account Executive at WhatRunsWhere

Jamie Smith, VP of Growth at iSpionage Inc.

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Learn More at:

www.whatrunswhere.comLearn More at:

www.ispionage.com

210 Spying Stretegies To Generate More Profit

Today’s Presenters

Featured Speakers:

Conrad Bach, Account Executive at WhatRunsWhere

Jamie Smith, Acting VP of Growth at iSpionage Inc.

310 Spying Stretegies To Generate More Profit

What we will be discussing...

• What steps to take to stay proactive against competition

• How to see what’s working for your competition

• How to use their marketing insights to get ahead

• Where to look for profitable traffic sources and keywords

• How you can cut down split testing, while still optimizing

410 Spying Stretegies To Generate More Profit

10 Spying Strategies To Generate

More Profit

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Learn More at:

www.whatrunswhere.comLearn More at:

www.ispionage.com

Strategy #1:

Spy On Competitor’s Placement Strategy

What are your competitor’s top traffic sources?

Pay attention to...

• Which ones they have been using the longest

• Where they are running the majority of their ads

• Sites they are currently testing

610 Spying Stretegies To Generate More Profit

Take a Look at ChristianMingle.com’s Most Recent

Traffic Sources...

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extracine.com - Running ads here for over almost 2 years- Very high prevalence - They are currently running ads on this site

10 Spying Stretegies To Generate More Profit

Strategy #2:

Spy On Top Ad Creatives And Ad Copy

Gain inspiration from your competitions top ads...

• Look for common elements in your competition’s top ad

creatives – color choices, images used, etc.

• Get new ideas for ad copy from your competitor's top text

ads

• See what landing pages are connected to these top ads

Test and optimize with their successful ads

810 Spying Stretegies To Generate More Profit

Take a look at these top performing ads from

BeyondDiet.com...

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• Notice that the ‘Never Eat’ call to action is in each of these ads followed an arrow

• Each and every one of this advertisers ads uses very bright eye catching colours

• ‘5 Foods to Never Eat’ is the ad copy for the majority of their ads

10 Spying Stretegies To Generate More Profit

Strategy #3:

Spy On Your Competitor’s Split Tests

Test, optimize and repeat. Learn from the testing of your

competitors to reduce your own...

• Pick up the pieces of your competitors campaigns

• Where did they find success

• Where did they fail

• Apply your findings and repeat

1010 Spying Stretegies To Generate More Profit

Audible.com‘s Top Display Ads

1110 Spying Stretegies To Generate More Profit

Notice how they all have the same Call to Action?

Traffic Source Audible.com Is Currently Testing...

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They have been running ads on

threemonkeysonline.com for almost 3 years

Strategy #4:

Buy Directly From Their Profitable Traffic Sources

Now that you know their top traffic source, why not cut

out the middle man?

• Go to their top traffic source & inquire about their

advertising

• Lower your CPM/CPC, while still testing optimal traffic

sources

1310 Spying Stretegies To Generate More Profit

Strategy #5:

Uncover Top Performing Mobile & App Publishers

Spend less time and money testing what works on

mobile...

• Uncover what your competitors are testing

• Gain added insight from the large scale campaigns of

reputable advertisers (On their dollar!)

• Find new traffic sources

1410 Spying Stretegies To Generate More Profit

Zoosk’s Mobile Campaign

Top Mobile Web Traffic Source:

JoystickDivision.com

Top In-App Traffic Source:

Power Flashlight

Top Mobile Ad:

1510 Spying Stretegies To Generate More Profit

4 Components to measure

Visibility

Creative

Continuity

Conversion

Who is my competition and how do they compare?

Benchmark Competitors

Strategy #6 Keywords & Domains

Strategy #6 Keywords & Domains

Keyword Position & Bid Strategy

Strategy #7 (KEI) Keyword Effectiveness Index

Strategy #8 Crowdsourcing for Ads

Strategy #9 Reverse engineer campaign structure

Strategy #10 Competitor & Keyword Alerts

BONUS STRATEGY: Competition Killer!

How do you win the battle?

Operation Camouflage

Planning & Strategy Organization

Visibility

Creative

Continuity

Conversion

Summary

Strategy Organization for Bigger Profits

Spy on competition for ad and landing page insights

Start with keywords, domains and ads

Target Market Research First

Set up Alerts for software to do the spying for you

Operation camouflage

Thanks from iSpionage & WhatRunsWhere!

2910 Spying Stretegies To Generate More Profit

Contact us to get the intelligence you need to

improve your 2014 online advertising.

What questions can we answer?

Use the ‘Questions’ tool in your GoToWebinar panel.

Jamie SmithActing VP of Growth at iSpionage Inc.

jamie@ispionage.com

Conrad BachAccount Executive at WhatRunsWhere

conrad@whatrunswhere.com