10 mistakes that can kill your growth (and how to avoid them)

10 MISTAKES THAT CAN KILL YOUR GROWTH

(AND HOW TO AVOID THEM)

#TFWORKSHOP

TheFamily

code: lamifasisi

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@C2PRODS

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10 MISTAKES THAT CAN KILL YOUR GROWTH(AND HOW TO AVOID THEM)

CÔME COURTEAULT GROWTH HACKER AT THEFAMILY

@C2PRODS

#1 AARRR THE WRONG WAY

RetentionActivationReferralAcquisitionRevenue

AcquisitionActivationRetention

ReferralRevenue

#2 NO TRACKING TOOLS

No data = no knowledgeUse Google Analytics, Mixpanel or Heap Analytics for non coders

#3 FAILING TO ONBOARD USERS

Provide them contentThey shouldn’t feel lost

Use intercom.io

#4 NOT TALKING TO YOUR USERS

Do you have a chat system?Use tools like crisp.im,

appear.in, etc.

#5 UNDERESTIMATING EMAIL

Newsletters aren’t optionalMake sure your transactional emails

are cool (be personable)Email is the most basic form of

notification!

#6 NOT ASKING USERS TO SHAREPeople are nice but they don’t

think about sharing Ask them!

Use SumoMe.com

#7 NOT SPENDING ENOUGH TIME ON

COPYWRITINGEverything starts with your

writing. Be convincing!“Start With Why”

#8 CRAFTING CONTENT INSTEAD OF

DISTRIBUTING IT20% writing / 80% distribution

Guest blog, newsletter, influencers…

#9 A/B TESTINGON NOBODY

Check the χ² test(evanmiller.org/ab-testing/chi-squared.html)

You must A/B test on a lot of people

#10 THINKING GROWTH HACKING IS FREE

Either you spend moneyEither you spend time

LET’S TALK!

SEE YOU SOON!

LOVE.

THEFAMILY.CO___

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