От Швеции до Марса и обратно. Обзор кейсов Cannes Lions - 2016

От Швеции до Марса и обратно. Обзор кейсов Cannes Lions - 2016

Светлана Степаненко,СЕО TWIGA Ukraine

Let's play

CREATIVE like a game

1: Creativity should beengaging

3: Creativity should be engaging

THE SWEDISH NUMBER

http://www.canneslionsarchive.com/winners/entry/757769/the-swedish-number

http://LE BIG SWIM – KRONENBOURG BEER

http://www.canneslionsarchive.com/winners/entry/758765/lebigswim

3: Creativity should be engaging

2: Brand relevance to

personality

CARREFOUR BABY NIGHT

http://www.canneslionsarchive.com/winners/entry/764580/carrefour-baby-night

3: Technology AI, VR, video 360,

drones etc.

FIELD TRIP TO MARS

http://www.canneslionsarchive.com/winners/entry/777750/the-field-trip-to-mars

Карина Огаджанян,Вице-президент TWIGA Communication Group

Jury Cannes Lions 2015,Promo & Activation

Михаил ЕлагинCCO TWIGA Communication Group

Jury Cannes Lions 2016,Promo & Activation

3: Creativity should be engaging