Web Writing Basics

Web WritingFor EveryoneFrom @tracycgold

Why You Should Care• Websites/blogs need content• Content is often words

Don’t Over-SEO

• Robots don’t give you money • Write for humans

Know Your Audience

• What do they know? • What do they want?

Call to Action!

• Comment?• Convert? • Conquer?

Make it Quick

• Be concise • Capture attention

Make it Scan

• Headers• Lists• Charts• Images

Be Consistent

• Establish a style• Stick to it

Proofread (PLEASE)

• Their dogs stand there while they’re waiting. • It’s too bad the dog doesn’t like its collar.• The girl said to the dog “good boy.”• Your dog is cuter than mine. You got your dog

then I got mine.

Have No Fear

• Fear leads to the dark side • Write first, edit later• You don’t have to be a master

Get Help

• From a pro• From a friend

You’re Never Done

• Update, maintain, refine

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