SPORTS BRAND - NIKE

Est. in 1960 in Oregon Founders: Bill Bowerman & Phil Knight

The company takes its name from Nike, the Greek goddess of victory. Chairman:-Philip.H.Knight CEO and president:-Mark Parker Headquarters:- Washington County, Oregon, United States Products:-Athletic shoes, Apparels,Sports,Equipment and Accessories

o Originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964.

o Initially operated as a distributor of Japanese shoemaker Onitsuka Tiger (now ASICS).

o In 1966 BRS opened its first retail store in California.

o By 1971 BRS-Onitsuka Tiger relationship ended.

o The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974.The first shoe to carry this design was a soccer shoe named ”NIKE” which was released in 1971.

Engaged in :• Design• Development• Manufacturing and• Worldwide marketing and sales of

1. Footwear2. Apparel3. Equipment4. Accessories and services.

US $25.3 billion (FY 2013) Operating income: US$3.040 billion (FY

2012) Net income: US $2.223 billion (FY 2012) Total assets: US$15.465 billion (FY

2012) Total equity: US$10.381 billion (FY 2012) Number of employees: 44,000 (2012)

“Innovate for a better world”

Nike pays top athletes in many sports to use their products and promote and advertise their technology and design

Steve Prefontaine