Innovation media consulting mindsharedubai

INNOVATION INNOVATION!

INNOVATION INNOVATION

INNOVATION

!""#$%&!#"'()*!%'+#",-.&!"/!

WORLD LEADERS IN HELPING

PUBLISHERS RE-INVENT THEIR

TITLES FOR THE DIGITAL AGE"

DESIGN + CONSULTANCY"

INNOVATION

OUR SLOGAN: !

GOOD JOURNALISM IS !GOOD BUSINESS!

INNOVATION

‘BEST NEWSPAPER CONCEPT AND DESIGN IN EUROPE AND WORLD’ !2004! 2006! 2007 ! 2008 !" " " " " " 2009!

INNOVATION

NEWSPAPERS AT A STRATEGIC INFLECTION

POINT!

WHERE DO WE GO FROM HERE?!

INNOVATION

1. Exit!

2. Sold or Be Taken Over!

3. Cut, cut, cut until the Cash Cow bleeds to death!

4. Re-Invent the Business by focusing on ‘profit audiences’ "

INNOVATION

PRINT IS ALIVE AND WELL AND WILL

REMAIN A PROFITABLE OPTION FOR DECADES – BUT NOT AS WE KNOW IT"

INNOVATION

Paper will stay. It will NEVER die,!but the Business Model !

and Content Proposition has CHANGED"

INNOVATION

I AM NOT WORRIED ABOUT "THE FUTURE"

INNOVATION

I AM WORRIED ABOUT "THE PRESENT!

INNOVATION

I AM NOT WORRIED ABOUT "THE FUTURE OF NEWSPAPERS"

INNOVATION

I AM WORRIED ABOUT "THE FUTURE OF JOURNALISM"

INNOVATION

WHAT WORRIES ME IS"FRONT PAGES "LIKE THIS ONE"

INNOVATION

'He died a while ago. He remained for so long a walking human shell.' "

Michael Jackson Died Twenty Years Ago"

INNOVATION

WHAT WORRIES ME IS NEWSROOMS " LIKE THESE"

INNOVATION

THE ALTERNATIVE IS NOT A

BUSINESS THAT VALUES

PROFITS AND GOOD

JOURNALISM, BUT A BUSINESS

WHERE GOOD JOURNALISM IS

THE BUSINESS!

INNOVATION

LIPSTICK ON A PIG"

INNOVATION

CORREIO*

•"FOCUS ON WHAT ABC1 AUDIENCES NEED

•"BERLINER, 32 PAGES, FULL COLOUR, ACCORDION

•"4 SECTIONS:

•" 24 HORAS (QUICK READ)

•" MAIS (IN DEPTH REPORTS)

•" VIDA (LIFESTYLE)

•" ESPORTE (SPORTS)

INNOVATION

INNOVATION 69!

INNOVATION 70!

INNOVATION 71!

INNOVATION 72!

INNOVATION

RESULTS:"

Correio de Bahia y-o-y TRIPLED"

Circulation up 188%"

INNOVATION 74!

TURNAROUND RESULTS IN 1 YEAR. CIRCULATION TRIPLED

CIRCULATION CORREIO vs COMPETITOR

INNOVATION 75!

TURNAROUND RESULTS IN 1 YEAR. ADVERTISING GREW 9%

% CHANGE 2008-2009

INNOVATION

2008"2009"

TURNAROUND RESULTS IN 1 YEAR. LOSSES CUT IN HALF

EARNINGS (R$)

INNOVATION

LIBERATION •"RELAUNCHED SEPTEMBER 2009

•"GRAPHIC REDESIGN THAT LEAD TO CONTENT CHANGES

•"LAUNCHED A PAID PREVIEW PDF VERSION ON WEB

•"WORKING CURRENTLY ON NEW NEWSROOM WORKFLOW

INNOVATION

THE “HANDS ISSUE”!

INNOVATION

THE “HANDS ISSUE”

INNOVATION

RESULTS:"

Liberation m-o-m UP 12%"

INNOVATION

TURNAROUND RESULTS IN 3 MONTHS

•"CIRCULATION UP OVER 12% (INITIAL OBJECTIVE: 5% INCREASE)

•"DESPITE FINANCIAL CRISIS EXPECT BREAK-EVEN IN 2010, FROM A 7 MILLION ! LOSS IN 2007

INNOVATION

•"“JOURNALISM CAVIAR”

•"POST INTERNET NEWSPAPER

•"MICRO-TABLOID

•"56 FULL COLOR PAGE, STAPLED

•"STORIES, STORIES, STORIES

•"THE i-POD NEWSPAPER

BEST EUROPEAN NEWSPAPER 2009

INNOVATION 97!

INNOVATION 98!

INNOVATION 99!

INNOVATION 100!

INNOVATION 101!

INNOVATION 102!

INNOVATION 103!

INNOVATION 104!

INNOVATION 105!

INNOVATION 106!

INNOVATION 107!

INNOVATION 108!

INNOVATION 109!

INNOVATION 110!

INNOVATION 111!

INNOVATION 112!

INNOVATION 113!

INNOVATION 114!

INNOVATION 115!

INNOVATION

NEW GOVERNMENT PROGRAMME

ANNOUNCED AT 7 PM

A 9-PAGE COVER STORY

DONE ON DEADLINE BY 7

JOURANALYSTS

WITH THE HARD NEWS AND FACTS

THE OPINION OF THE EXPERTS

ALL THE NUMBERS AND CHARTS

GRAPHICALY RATED (LEFT TO RIGHT)

AND EXPLAINING HOW THIS WILL AFFECT YOU

INNOVATION

INNOVATION 128!

INNOVATION 129!

!!!"#"$%&'$&(")*+

INNOVATION

NEW INTEGRATED NEWSROOM

INNOVATION

INNOVATION 132!

INNOVATION 133!

INNOVATION

RESULTS:"

'i' 6-month run UP 16%"

INNOVATION

LAUNCH RESULTS IN 3 MONTHS. CIRCULATION HALF OF ESTABLISHED COMPETITORS

22% OF i READERS DID NOT READ NEWSPAPERS BEFORE

CIRCULATION i DN PÚBLICO

INNOVATION

B E R M E R INNOVATION

PROTOTYPING THE FUTURE

INNOVATION

THE FORMAT OF

THE FUTURE IS

INNOVATION

YOUNGER

INNOVATION

DIFFERENT

INNOVATION

WILL THE IPAD AND TABLETS OFFER

A SECOND LIFE TO NEWSPAPERS?

INNOVATION

‘LIFE WAS EASIER WHEN AN APPLE AND A BLACKBERRY WERE JUST FRUITS’

INNOVATION

‘LIFE WAS EASIER WHEN AN APPLE AND A BLACKBERRY WERE JUST FRUITS…

BUT IT’S NOT AS EXCITING AND POTENTIALLY PROFITABLE

AS IT IS TODAY’

INNOVATION

iPad IS THE GREATEST

PLATFORM INNOVATION

SINCE GUTHENBERG -

LACK OF INNOVATION

FROM PUBLISHERS

INNOVATION

RATING

IPad Apps

Magazines (Source App Store)

GQ Magazine

Vanity Fair

National Geographic

Paris Match

Der Spiegel

L’express

Time Magazine

Newsweek

The New Yorker

INNOVATION

AVERAGE

RATING

IPad Newspapers (Source App Store)

USA Today

Die Welt

De Standaard

The New York Times

Financial Times

New Zealand Herald

Evening Standard

Le Monde

Corriere della sera

INNOVATION

SENSE OF SALVATION PERHAPS OUT OF DESPERATION

INNOVATION

WILL THE IPAD AND TABLETS OFFER A SECOND LIFE TO MAGAZINES?

INNOVATION

YES IF PUBLISHERS RE-INVENT THEIR TITLES

NO IF WE RE-PURPOSE

INNOVATION

HEARST $10 MILLION IN SUBSCRIPTION BY SUMMER

CONDE NAST $15 MILLION IN 2011 IN SUBSCRIPTIONS AND AD REVENUE

INNOVATION

YOU CANNOT POUR OLD WINE

INTO NEW BOTTLES

INNOVATION

WE HAVE TO REINVENT THE WAY WE TELL STORIES IT'S THE JOURNALISM NOT THE PLATFORM

INNOVATION

WE HAVE TO REINVENT

THE MAGAZINE BY

DECONSTRUCTING IT!

INNOVATION

NEW GRAMMAR !FOR NEW MEDIUM

INNOVATION

STORIES YOU CAN

INNOVATION

DESIGN FOR

FINGERS

INNOVATION

EXPERIENCE MORE

IMPORTANT THAN BRAND

INNOVATION

THE iPad as PDF?

INNOVATION

THE iPad as A MAGAZINE

ON STEROIDS?

INNOVATION

THE iPad as

SHOVELWARE?

INNOVATION

MORE PRINTY

LESS WEBBY

NEITHER PRINTY

OR WEBBY

INNOVATION

IT'S AN

INNOVATION

WE NEED MORE DEMOS

AND LESS MEMOS

INNOVATION

DIFFERENT CONTENT FOR

DIFFERENT PLATFORMS

PAPER - LONG NARRATIVE

TABLET - DEPTH AND EXPERIENCE

MOBILE - INSTANT NEWS

INTERNET - BREAKING NEWS,

BROWSING, ARCHIVES, AGGREGATING,

HYPERLINKING...

INNOVATION

THE iPad as

Infographics

Unique Video

Slideshows

Caricatures/Art

INNOVATION

ONE PAPER MANY APPS

INNOVATION

WE MUST UNBUNDLE

THE BUNDLE

INNOVATION

DISAGREGGATE

3 STRANDS

INFORMATION

SERVICES

ISSUES AND PASSIONS

INNOVATION

TABLETS AS PREMIUM

INNOVATION

iPad means iPay

INNOVATION

FREE is very EXPENSIVE

INNOVATION

PRODUCE MORE FOR

THOSE WHO PAY

AND LESS FOR THOSE

WHO DO NOT PAY

INNOVATION

SINGLE ISSUE SALES DO

NOT WORK !

SUBSCRIPTION IS THE

INNOVATION

WE ARE MOVING

TOWARDS AN APP-

BASED WORLD !

WHETHER IT BE

TABLETS OR MOBILE –

WHICH RIGHT NOW

HAS A MUCH BIGGER

POTENTIAL "

INNOVATION

JOURNALISTS SHOULD SPEND 10% OF THEIR TIME ON

SOCIAL MEDIA

VG NORWAY & OTHERS"

DIGITAL FIRST, YES. BUT DIGITAL ONLY IS

NOT ENOUGH"

FROM THE DIGITAL TO THE PHYSICAL WORLD

FROM DIGITS

BACK TO ATOMS

THE LONELIEST

GENERATION OF

CONSUMERS -

UNILEVER EXECUTIVE

INNOVATION

THE PAPER OF THE 21ST

CENTURY?

INNOVATION

TABLETS OR PAPER?

TABLETS AND PAPER

INNOVATION

Less Circulation + Revenue

CHARGE MORE

1X5 MULTIPLE

EDITORIAL AND BUSINESS

INTEGRATION IS ESSENTIAL TO

COMPETE IN THE DIGITAL AGE –

COOPERATION IS NOT INTEGRATION"

INNOVATION

YOU CANNOT EXPECT

DIFFERENT RESULTS BY

DOING THINGS THE SAME

OLD WAY

INNOVATION

PAPER VERSUS ONLINE

IT’S A FALSE DICHOTOMY

INNOVATION

NEWSROOMS

IN A PERMANENT

STATE OF BETA

INNOVATION

WE NEED MANY, MANY

DEVELOPERS

IN-HOUSE AND

OUTSOURCED

INNOVATION

1 DEVELOPER FOR

EVERY 5 JOURNALISTS - BENCHMARK

ONE DIGITAL KITCHEN MANY

DIFFERENT RESTAURANTS "

AUTHOR ONCE PUBLISH

EVERYWHERE"

THE NEW HOLY TRINITY:

JOURNALIST + DESIGNER + DEVELOPER

WORKING TOGETHER "

INNOVATION

Tablet & Mobile Workflow

ONE DIGITAL KITCHEN

SEVERAL MEDIA RESTAURANTS

INNOVATION

WE ARE THE WINE NOT THE BOTTLE

SIMPLICITY IS THE DRIVER OF

INNOVATION

Dom Sagolla, co-creator of Twitter"

IT'S TIME TO

INNOVATE

the end

THANK YOU

WWW.INNOVATION-MEDIACONSULTING.COM

SENOR@INNOVATION-MEDIACONSULTING.COM

TWITTER - @JUANSENOR

Thank you!

www.innovation-mediaconsulting.com

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