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Exploiting the Brain
Alena Holligan @sketchings sketchings.com
Wife and Mother of 3 young children PHP Teacher at Treehouse PHP Users Group Leader Women Who Code Leader
for Fun and Profit
Your most important tool
Perception
Physical
Learning
Memory
Everyone with a Brain Stand Up
Run in Place“Awake and Alert”
PUNCHES“listen, pay attention, follow through”
Read aloud
enthusiastic
motivational
fascinating
enjoyable
fun
humorous
useful
beneficial
simple
profitable
valuable
easy
talk this beneficial is fascinating
PRIMING
Elderly Priming
Words: Old, Gray, Florida
Significantly longer to walk to the elevator
Done on psychology students
Did the priming influence you? NO
Why? Make things up
We don’t say “I don’t know”
instagram.com/ginalee/
The Brain Makes Things Up
WE DON’T EVEN REALIZE IT!
I’m always right. I remember things wrong.
How do we use this to our advantage?
Two TruthsEveryone is the same Everyone is different
PHYSICALSleep, Food & Exercise
SLEEP
-Leo J. Burke
"People who say they sleep like a baby usually don't have one."
Question:How much sleep do you get?
Sleep Experiment
Physical Affects
blood pressure
immune system
body temp
1 night, -30% cognitive ability
5 days, mimics Alzheimer’s
Hallucinations and Paranoia
Factor to Obesity
metabolism
feel hungry
get cravings
longer to feel full
DIDN’T FEEL IMPAIRED
Some people need lessinsomniac gene
Probably NOT You!
Analyze
How much do you need, sleepcycle.com
Wake up at the same time everyday, even weekends - go to bed when you’re tired
Go to bed at the same time everyday - wake up without an alarm
Write down how you feel, multiple times- both physically and emotionally
When are you at your best
morning lark (1/10)
night owl (2/10)
play to your strengths
Sleep hacks
90 minute cycles
Create a routine
Turn off electronics or f.lux
Stop caffeine
Cool and Dark
Room/Bed is Sacred
SOUND
SMELL
Quick Tip
Naps Improve Performance26 min nap = 34% improvement ~ army
Everyone with a Brain Stand Up
Exercise
Why Exercise
improves blood flows
clears waste (in your brain)
improves performance
actually makes brain bigger
Walking
Walking Desks
Walking Meetings
Boeing
Mayo Clinic
Start your daywith Yoga
Quick TipTime Out App
Exercise for 75 minutes to maximize mortality reduction by 20%
Food
-Bill Phillips
"Food is the most widely abused anti-anxiety drug in America, and exercise is the most potent yet underutilized
antidepressant."
Food as Fuel
Brain adores glucose
2% of mass
20% of energy
Your brain needs fat
Balance: carbs, proteins and fats
Supplements
Caffeine and Alcohol are drugs, use carefully
Quick TipChange the way you think about food.
Find a good supplement
Learning
Everyone with a Brain Stand Up
Knowledge
Learned
Integrated with existing knowledge
Remembered over time
Deployed as Behavior
Learned
Use multiple modalities
Attention needs engagement
Elaborate, Meaningful, Context
Stories and Examples
Integrated with Existing Knowledge
Make it yours - do something with it
Teach
Remembered Over Time
Forgetting stuff is a feature not a bug
Take frequent breaks
Follow up
Spaced Repetition - The Mnemosyne Project
Quick Tips
Make up crazy story
Senses: including Smells and Sounds
Managing Information
Bombarded with Information Overload
new languages
new technologies
new approaches
books
articles
blogs
podcasts
conferences
Continuous Partial Attention
We can’t multi-taskCell phones prove this
Email is like Gamblingvariable reinforcement
Attention is Precious
Selective Ignorance
Information Diet
Pick something you care about
Skim the rest
Use your friends
Prune Aggressively
Turn off InterruptionsTV
Email Facebook Cell Phone
Productivity
Inbox Zero (declare bankruptcy)
Getting Things Done (GTD)
Pomodoro Technique (Agile)
Sounds (focusatwill.com)
Location, Location, Location
Quick Tip
External BrainCapture ideas to generate more ideas.
We Forget. No, you wont remember.
Computers Don’t
Paper Doesn’t Either
Wiki is a great tool for teams
Everyone with a Brain Stand Up
Final Review
Mindfulness
Balance
Quality over Quantity
Engage your Senses
Try new things
Write it down
Location, Location, Location
Don’t forget to breathe
Resources
Books
Predictably Irrational
A Whole New Mind
Your Brain: The Missing Manual
Pragmatic Thinking and Learning
The Secret Code of Success
Getting Things Done
Brain Rules
Mind Hacks
Sway
Nudge
Drive
Websites
brainrules.net
lifehacker.com
43folders.com/izero
MindHacks.com
FocusAtWill.com
ted.com
emotiv.com
OpenBCI.com
There’s an App for that
sleepcycle.com
f.lux
dejal.com/timeout/
habitica.com
coach.me
-Ralph Keeney, Duke University
America’s top killer isn’t cancer or heart disease, nor is it smoking or obesity. It’s our inability to make smart choices and
overcome our own self-destructive behaviors.
Choose One Small Step Today
Alena Holligan@sketchingssketchings.com
Wife and Mother of 3 young children PHP Teacher at Treehouse PHP Users Group LeaderWomen Who Code Leader
https://joind.in/18814
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