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TELLING LEADERSHIP STORIESbrandie lynell vanorderTwitter @brandielynell
HI, I’M BRANDIE.
• Discuss the circumstances when telling leadership stories with technology is useful• Locate free digital tools for sharing leadership stories• Create a multimedia leadership story during the workshop
OUTCOMES
WHAT DO WE MEAN BY “LEADERSHIP STORIES”?
WHY WOULD WE WANT TO TELL OUR LEADERSHIP STORIES?
SO WAIT, WHY?• Attract new members• Share success• Fundraise• Friendraise (increase awareness)• Celebrate ourselves• Promote something• Etc.
AND, UM, HOW?• Books• Pictures• Videos• Audio• Social media• Infographics• Reports• Art forms• Etc.
WHAT LEADERSHIP STORY DO YOU WANT TO TELL?
1. imagesImages that tell a powerful story are authentic, culturally relevant, sensory, and informative.
• Free features: templates, patterns, shapes, some photos• Add your own photos• Best for: quick and simple social media messages; things you know a graphic designer could handle in 5 minutes
CANVA.COM
PIKTOCHART• Free features: some
templates, graphics• Final version
includes a Piktochart logo that can be cropped out
• Best for: presenting a lot of information in a small way
UNSPLASH• Hundreds of excellent quality free photos• No license restrictions• Best for: that one image that will make your flyer (or presentation…) look 10x better
2. audioThe use of the voice adds a human element to any story that is being shared online.
AUDACITY• Completely free for PC or Mac• Sound quality is best with a microphone• Best for: quick sound bytes; distribution to large audiences
3. textWe can be a lot more strategic with how we use words and language to tell our leadership stories.
4. videoWhile video content seems more advanced, it is really just a combination of imagery, audio, and text.
ADOBE VOICE• Available for iPad• Entirely free: images, icons, templates, etc.• Automatically completes credits• Best for: short animated videos you want to narrate; fancy slideshows
thanks, y’all.Brandie VanOrderbvanorder@email.arizona.edu@brandielynell
YOUR LEADERSHIP STORY• Motive: Why are you telling the story?• Medium: What is the best tool for you to use?• Message: What do you actually want to share?
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