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How shall we
Compete and Sustain in the Era of Digital Business?
By. : Satriyo DharmantoPresident Director, PT. Multikom Global Mediatama
Country Sales Director, Conax AS – IndonesiaChairman, IEEE Indonesia section
09 Mei 2015Mata Kulia Strategic Management ,
Fakultas PsikologiUniversitas Indonesia
AGENDA
Digital Business in the Era of Technology ConvegenceGartner’s Strategic Planning AssumptionsThe World’s billionaires 2015 and their organizationIndonesia’s Top richest and their organizationHow billionaires and top leaders led their organizationStrategic Management Implementation In the Digital BusinessStrategic Management for Indonesia ICT DevelopmentWEF Global Competitiveness Index FrameworkGartner’s Top 10 Strategic Technology Trends For 2015
Digital Business
Digital business promises to user in an unprecedented convergence of people, business, and things that disrupts existing business models.
With more than seven billion people and businesses and at least 35 billion devices communicating, transacting, and even negotiating with each other, a new world comes into being — the world of digital business.
Digital business is the creation of new business designs by blurring the digital and physical worlds.
Source: Garthner
Source: http://www.internet-of-things-research.eu/pdf/Converging_Technologies_for_Smart_Environments_and_Integrated_Ecosystems_IERC_Book_Open_Access_2013.pdf
Digital Business - Era of Technology Convergence
Internet Connection - Everywhere
Source:http://www.mobileindustryreview.com/media/Global-Internet-Use.png
2010 2014 20150
25
50
75
100
Global Internet traffic in exabytes per month
One year growth = entire 2010 traffic
How internet is growing
Source: Cisco
Global Rank
Country Q1 -13 Average
YoY Change
1 S Korea 14.2 Mbs -10 %
2 Japan 11.7 Mbs 6.8 %
3 Hong Kong 10.9 Mbs 16 %
21 Singapore 6.9 Mbs 31 %
41 Australia 4.7 Mbs 31 %
43 New Zealand 4.4 Mbs 14 %
44 Thailand 4.4 Mbs 32 %
47 Taiwan 4.3 Mbs 10 %
70 Malaysia 2.7 Mbs 36 %
98 China 1.7 Mbs 20 %
104 Indonesia 1.5 Mbs 113 %
108 Vietnam 1.5 Mbs -9.1 %
109 Philippines 1.4 Mbs 24 %
114 India 1.3 Mbs 21 %
Global Rank
Country Portion >4Mbs
YoY Change
1 S Korea 87 % 1.5 %
2 Japan 79 % 9.9 %
3 Hong Kong 78 % 8.4 %
21 Singapore 62 % 22 %
41 Thailand 48 % 108 %
43 New Zealand 42 % 22 %
44 Australia 37 % 38 %
47 Taiwan 33 % -8.7 %
70 Malaysia 21 % 103 %
98 China 5.3 % 101 %
104 Indonesia 3.7 % 414 %
108 India 2.4 % 66 %
109 Vietnam 1.9 % -48 %
114 Philippines 1.8 % 46 %
AVERAGE CONNECTION SPEED PORTION OF CONNECTIONS ABOVE 4 MBS
S O U R C E : A k a m a i
Video ready BB connectivity APAC
By 2020, retail businesses that use targeted messaging in combination with internal positioning systems will see a 5% increase in sales.
Gartner’s Strategic Planning Assumptions
By 2015, more than half of traditional consumer products will have native digital extensions.
By the end of 2015, 5% of global organizations will design supermaneuverable processes that provide competitive advantage.
By 2016, nearly 90% of consumer product companies will have appointed a chief customer officer.
By 2016, 30% of corporate wellness programs will capture biometric data about employees
By 2017, nearly 20% of durable goods "e-tailers" will use 3D printing to create personalized product offerings.
By 2018, the total cost of ownership for business operations will be reduced by 30% through smart machines and industrialized services.
By 2018, digital business will require 50% fewer business process workers and 500% more key digital business jobs, compared with traditional models.
By 2020, developed world life expectancy will increase by a half-year, due to the widespread adoption of wireless health monitoring technology.
Business: Theme restaurant Founded: New York, October 22, 1991 Headquarters: Orlando, Florida Founders - Keith Barish and Robert EarlInvestors - Arnold Schwarzenegger, Bruce Willis, Demi Moore and Sylvester Stallone
1994 - Launched official All Stars Cafe 1996 – IPO, share price reached all-time high of $321997 - Joint partnership w/ AMC Theaters Planet Movies 1998 – Launched Cool Planet (ice cream business)1998 – Launched Marvel Mania, collaboration w/ Universal Studio1999 – went down share price $31 2000 - had financial problems due to expanding too quickly2007 - Launched Planet Hollywood Resort & Casino in LV2007 - partnered with Westgate Resorts on the new PH Towers A Westgate Resort2008 – Acquired Buca, Inc., 2010 – sold the resort and casino to Caesars Entertainment2011 – sold the Towers project2012 - has gone bankrupt twice, nearly 100 locations have closed worldwide, leaving about 8 currently open
Failed Business
Business: Commercial AirlineFounded: 16 December 1968Ceased Operation: 5 June 1998
Sempati Air, was founded in December 1968 by PT.Tri Utama Bhakti (PT.Truba) under the name PT Sempati Air.
In the beginning, the airline is offered transportation for oil company workers.
introduction of regularly scheduled flights to Singapore, Kuala Lumpur and Manila
In the late 1980s, Hutama Mandala Putra (Tommy Soeharto) purchased Sempati and distributed it among three investors: Tri Utama Bhakti, Humpuss and Nusantara Ampera Bhakti (Nusamba).
After the buyout, the airline expanded rapidly in the early 1990s.
The CEO of Sempati, Hasan Soedjono has planned a five-year leap to reach the Sempati main target to become the one of Southeast Asia's largest airlines after Singapore Airlines, Garuda Indonesia, Malaysia Airlines and Thai Airways International.
However, financial difficulties soon plagued the airline Filed for bankruptcy due to the 1997 Asian Monetary Crisis
Failed Business
How to formulation and implementation of the major goals and initiatives.
Make consideration of resources and an assessment of the internal and external environments in which the organization competes.
The determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.
Strategies are established to set direction, focus effort, define or clarify the organization, and provide consistency or guidance in response to the environment
strategic planning and strategic thinking
Mission Objectives
ExternalAnalysis
InternalAnalysis
StrategicChoice
StrategyImplementation
CompetitiveAdvantage
The Strategic Management Process
Business LevelStrategy
Corporate LevelStrategy
How to Position our Businessin the Market?
Which Businessesto Enter?
Barney Jay B. Hesterly William S. {2009}. Strategic Management and Competitive Advantage
The richest person on the planet, 16 out of the last 21 years.
Cofounded of Microsoft in 1975 He's been steadily selling his shares in the
software company for at least 15 years. He unloaded one third of his remaining
stake over the 12 months through February 2015.
Included a gift of shares worth $1.5 billion to The Bill & Melinda Gates Foundation in November 2014,
Brought his lifetime giving up to $29.5 billion.
Spends most of his time focused on philanthropy, Continuing to work on improving U.S. education and global health,
Committed to getting Africa to feed itself and wants to help spread mobile banking so that the poor can transform their lives.
Net Worth
One of the three richest men in the world Own 62% of America Movil’s stake. Took private his listed real estate
company, Innmeubles Carso The largest shareholder of The New York
Times, with a nearly 17% stake, Holds a controlling interest in industrial
conglomerate Grupo Carso, financial venture Grupo Financiero Inbursa and infrastructure development and operating company Ideal.
Warren Buffett is 3rd richest in the world
CEO Berkshire Hathaway with dozens of subsidiaries, including in railroads, insurance and energy
A generous philanthropist, he bested his own giving record in July 2014, giving away Berkshire shares worth $2.8 billion, primarily to the Bill & Melinda Gates Foundation but also to his children's foundations,
His lifetime giving to nearly $23 billion.
Net Worth
Grew up the son of a railway worker and is now the world's richest retailer.
He cofounded Zara in 1975 With lingerie and bathrobes he and his
former wife Rosalia Mera made in their living room.
By the mid-1980s, he had taken Zara all over Spain and was ready to expand overseas.
As his empire grew, Ortega caught the retail establishment by surprise, limiting advertising, expanding aggressively, and controlling much of his own supply chain.
Larry Ellison is arguably the first Silicon Valley tech entrepreneur to live large and fast.
Building databases for the CIA Founded database software firm Oracle
in 1977 In September 2014 step down as CEO Staying on as Oracle's chairman and CTO Ellison has continued to gobble up
properties on the Hawaiian island of Lanai
To own every hotel room on the island.
Salim Group operates food, telecom, retail, property and banking units
First Pacific, Makati medical center, Elshinta, Indocement, Indomaret, BCA, Superindo, Wings Air, Indomobil
Indofood, world's largest manufacturer of instant noodles.
Philippine Long Distance Telephone {PLDT} has invested $445 million for a 10% stake in Germany's Rocket Internet.
His father, Liem Sioe Liong, founded Salim Group.
Eka Tjipta Widjaja is looking around for new opportunities after falling palm oil prices hit his Golden Agri-Resources.
New projects include a $5 billion partnership with Chinese Wuhan Iron & Steel to start a steel business in Indonesia.
Golden Agri is also trying to change, focusing more on downstream production and cleaning up its environmental reputation.
Widjaja came from China at 9 years old, started selling biscuits in Indonesia at 17.
Founded in year 2005, the main focus market in the multimedia services, related to Broadcasting, Telecommunication and IT business.
With experienced, skilled and integrated team, Multikom providing an exclusively turn key multimedia services, products and solution to TV Broadcasters, Radio Broadcasters, Telecommunication operators, Vendors, SI and IT providers all around Indonesia territory.
In this condition, Multikom also acting as a representative of some International products in Indonesia market, in the area of ICT business solution.
Multikom’s strategy is maintaining its focus on the diversified services and products base in the competitive ICT business condition.
28
Telecommunication
TV dan Radio Broadcasting Information Technology
Convergence
Business Focus
Multikom growth, was based on the process of learning by doing. Originally the idea was poured in a simple business plan. Capitalize hard work, integrity, honesty and mutual support, to produce a dynamic and continuous collaboration, that leads to the pillars by the company to produce outcomes for the welfare of the company ( from intangible assets into tangible assets).
The flows and the stages until the product is perfectly delivered to customers mapped with a guide called the value chain.
On its way, Multikom continued to upgrade themselves by continuing to learn, fight in the arena of competition both inside and outside the country.
Until now, Multikom is still trusted by customers with a coverage area of Indonesia market and supported by the manufactures / business principals from Asia Pacific, Europe, USA and Australia.
Learning and Growth
Learning and Growth
Telenor Nordic DNA, FinlandRiksTV, NorwayKPN, NetherlandsAVG, Vietnam
DishTV, IndiaClaro, ChileOrion Express, RussiaCanal Digital, Nordics
ComHem, SwedenVolia, UkraineCablevision, ArgentinaCablemas, MexicoTürksat, Turkey
85 countries, 380 operators, 140 million subscribers
Learning and Growth
Cost effective pre-integrated rapid deployed multiscreen solution
Conax
OTT Solutions
Conax Product and SolutionsA Conax Security Core based on
the STB chipset
A range of Conditional Access Modules (CAMs)
The worlds most secure Pay-TV Smart Card
Secure OTT delivery to all clients
Company’s Mission, Compétition, Performance and Change
Company Change Driven Factors
Knowledge Resource*:- 42% from Individual capabilities (Brain Ware), - 26% Hard Copy Document, - 20% Electronic Document - 12% Knowledge Base Electronic
*) Source Delphi group
External Factors Internal Factors Human Resource Competencies
Experiences from the customer, supplier & partners.
Knowledge Sharing between employee
Carrier Development based on Knowledge Management
Degrees of Competition in the Market: Price, Quality, Quantity of Services
Internal Procedure, SOP and company internal structure
Skill and Knowledge development: Training, Seminar, Professional Organization Membership, Factory Visit
Technology Driven Change: GSM to 3G; Analog to Digital TV
Company Business Strategy Case study from Pilot project and common Projects
Intangible asset measurement and development
Continuity employee development program: Business Development Program
Company Business Proposition
34
PT. Multikom Global Mediatama
Market Place
• Cellular communications
• FTA and Pay TV Broadcasting
• IT and Enterprise Infrastructure
Supported byInternational Principals
Exclusively & Turn key Services solution
Product solution
System Consultation
Company’s Business Synergy
35
PT. Multikom Global Mediatama
Marketing, Business Development,Sales,
Installation, Services, Maintenance
And System integration
International Principals
Strategically Business Synergy
Products and System solution
Gigast Ltd UKCobham Survelliance, UK
Conax AS, NorwayTektronix APAC
Free To Air (FTA) TV
Pay TV
Telco
Segmenting
With products and solution we would like to focus on: FTA Analog operators (about 12 operators) DTT Customers (about 5 operators) Pay TV DTH operators (about 8 operators) Pay TV Cable operators (about 4 operators) Pay TV Telco and OTT (about 4 operators) Radio Operators (local and Radio network) Government institution (DOD, BIN, BAIS) Military and Police Institution (Army, Navy, Police) Research Institutions (BPPT, LEN, LIPI) Government Own Corporation (Pertamina, PT
Telkom, PLN, KAI) Universities and Polytechnic
3 Segments for FTA, Pay TV and Telco market
STPD, Segmenting, Targeting, Positioning & Differentiation
STPD, Segmenting, Targeting, Positioning & Differentiation
Targeting
We will target about 10% market share of SNG, Wireless and preventive monitoring and measurement equipment in Indonesia marketBroadcast Target Customers:
SCTV, Indosiar, AnTV, TVOne, RCTI, Trans TV, Trans 7, Metro TV TVRI, Global TV, Kompas TV
Telcos Target Customers:
PT. NSN, XL Axiata, PT. Ericsson Indonesia (EID), Telkomsel, Indosat, Three, Innovate (Moratel), Esia
IT Enterprises Target Customers:
PT. Aplikanusa Lintas Arta, PT. Indosat Mega Media, PT. Telkom Tbk, First Media
Positioning
To provide reliable efficient & the best solution for SNG, Wireless Communication and preventive monitoring and measurement in the ICT industries
Direct selling through current networks
Indirect networking approach Government activities
(discussion, technology opinion, advice)
Consultative selling approach
ICT Seminars and workshop through IEEE organization
Sponsorships activities
Differentiation
Strong pre sales support Unique selling preposition Advanced Commercial
strategy i.e. packaged through other vendor’s solution - approach though any Headend vendors like Harmonic, Ericsson, Thomson, Appear TV
Strong and attractive after sales support
How to Sustain Sustainability
Brands and companies are waking up to a new inconvenient truth Understanding today’s consumer landscape Priorities in people’s lives Positioning for the future (and today) The bigger picture: Why the world will change Reshaping the marketplace
Source: http://thefuturescompany.com/free-thinking/how-to-sustain-sustainability/
Regulatory & SocialProcesses
Environment EmploymentCommunity
Operations Management Process
Supply Production Distribution Risk management
Customer Management Processes
Selection Acquisition Retention Growth
InnovationProcesses
Opportunity ID R&D portfolio Design/develop Launch
Financial Perspective
CustomerPerspective
InternalPerspective
Learning & GrowthPerspective
AvailabilityPrice Quality FunctionalitySelection Service Partnership Brand
Product/Service Attributes Relationship Image
Customer Value Propotion
Improve Cost Structure
Increase AssetUtiilization
Long-TermShareholder Value
Expand RevenueOpportunities
Enhance Customer Value
Productivity Strategy Growth Strategy
Human Capital
Information Capital
Organization Capital
TeamworkAlignmentLeadershipCulture
Business Strategy – Strategy Map – Balanced Scorecard
Source: Robert Kaplan & David Norton
43
Current Cellular NetworkCelluler Operators in Indonesia
CDMAGSM (2G) & 3G
Source : From Several Sources
Subscribers (mil)
TE
LK
OM
SE
L143
XL
AX
IATA
IND
OS
AT
TH
RE
E
AX
IS FL
EX
I
ES
IA
CE
RIA
FR
EN
HE
PI
Sm
art
63.2
64.9
1816
13,88
30,5
0.51,9
44
Current Cellular NetworkBroadcast Operators in Indonesia
Source : From Several Sources
No. of Transmission sites
TVRI
RCTI
MN
CTV
GLO
BALT
V
TRAN
STV
IND
OSI
AR
376
ANTV
TVO
NESC
TV
MET
ROTV
49
28 30
4740
3126
30 27
52
TRAN
S7
SulawesiKalimantan
о
о
о
оо
Banda Aceh
Sabang
Medan
Palembang
Jakarta
оCirebon
оSemarang
оSurabaya
ооо
Ketapangо о о
Sumbawa
о о
о
о
о
Singkawang
оoSampitBanjarmasin
о
о
о
о
Balikpapan
Samarinda
Tarakan
о
оо
о
о
о
оBatam
о
Toli-toli
оо
o
Sibolga
оо
Meulaboh
Tapaktuan
оNatal
Padang
Bengkulu
Kalianda
оBelitung
o
Kalabahi
o
o
o
o
o
Saumlaki
oo
o
Tobelo
oPalopo
Sumatera
Jawa Nusa Tenggara Maluku - Papua
Pontianak
Atambua
to Thailand
to Perth, Australia
to Asia Pacificto India
о
o
o
o
oo
o
Raba
Waingapu
Ende
Kupang
Makassar
Bulukumba
Kolaka
Kendari
Ambon
ParigiPalu
Gorontalo
Manado
Ternate
Sorong
Fakfak
Manokwari Bia
k Sarmi
Jayapura
Timika
Merauke
Maumere
Mataram
= New Network= Existing Network= Landing Point
1. Sumatra 7402.5 km
2. Jawa 3542 km
3. Kalimantan5345.5 km
4. Sulawesi 5813 km
5. Maluku 2988 km
6. Nusatenggara 3480 km
7. Papua 4958 km
8. Connecting Line 2063 km
Palapa Ring Project
47
Source : Sardjoeni Moedjiono, 2009
56,988 KM Total Palapa Ring Project 35,280 KM Fiber optic submarine; 21,708 KM Fiber optic underground 33 Provinces; 440 Kabupaten / Kotamadya
National Fiber Optic Backbone
E-Business Regulation Establishment (2009-2010)
Basic Instrument and implementation, Data Exchange, E- Payment, E-Commerce M-Commerce
Basic Instrument of E-Business Establishment : Electronic Signature Certification Authority Supervisory Body for CA Data Exchange Interchange Card Payment (APMK) E-Money :
http://blogs.depkominfo.go.id/asem-indonesia/about-indonesia/ict-in-indonesia/
E-Business Regulation
Plan of Action to be achieved by 2015 (The World Summit on the Information Society/WSIS):
The village with ICT and establish community access points; Universalities, colleges, secondary schools with ICTs; Scientific and research centers with ICTs; Public libraries, cultural centers, museums, post offices and
archives with ICTs; Health centers and hospitals with ICTs; Local and central government department and establish websites and email addresses;
To adapt primary and secondary schools curricula to meet the challenges of the Information Society taking into account national circumstances;
To ensure that all world’s population have access to television and radio services; To encourage the development of content and to put in place technical conditions in order
to facilitate the presence and use of all word languages on the internet; To ensure that more than half world’s inhabitants have access to ICTs within their reach.
http://blogs.depkominfo.go.id/asem-indonesia/about-indonesia/ict-in-indonesia/
To connect
Indonesia WSIS Plan
Common Platform e-Business (2012-2014)
Synchronize e-Payment and e-Trading Implementation : Unification of e-Commerce and e-Payment for domestic and Cross-border. Availability of Regulation and guaranteed e-Commerce Implementation. Increased trade through E-Commerce Trading house for Trading sector, Industry and SME
Convergence in E-Business Implementation : National Single Window for e-Trading and e-Commerce Harmonization of domestic and cross-border e-Commerce Follow the evolution of mobile technology with M-Commerce National backbone Network plan
http://blogs.depkominfo.go.id/asem-indonesia/about-indonesia/ict-in-indonesia/
E-Business Regulation
Gartner: Top 10 Strategic Technology Trends For 2015
Mobile Device Diversity and Management Mobile Apps and Applications The Internet of Everything Hybrid Cloud and IT as Service Broker Cloud/Client Architecture The Era of Personal Cloud Software Defined Anything Web-Scale IT Smart Machines 3-D Printing
Source: Gartner 2014
References: Barney Jay B. Hesterly William S. {2009}. Strategic Management and Comp
etitive Advantage: Concepts and Cases, 3rd Edition, 2009 Kaplan, Robert S.; Davod P. Norton. {2004). Strategy Maps: Converting Inta
ngible Assets into Tangible Outcomes. Boston Massachusetts, USA: Harvard Business School Press.
http://www.forbes.com http://www.gartner.com/technology/research/digital-business/ http://www.mobileindustryreview.com/media/Global-Internet-Use.png World Economic Forum, The Global Competitiveness Report, 2014–2015 http
://thefuturescompany.com/free-thinking/how-to-sustain-sustainability/ tp://blogs.depkominfo.go.id/asem-indonesia/about-indonesia/ict-in-
indonesia http://www.ericsson.com/ www.akamai.com www.Kominfo.go.od www.mastel.or.id
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