Enagaging the Next Generation of CPAs - Presentation for DFK USA

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Engaging the Next Generation of Talent

80%!!!! . . . So says PWC“One day our generation’s gonna rule the population.”

What are your biggest challenges in working with 

young team members?

What can we do to help them see the bigger picture?

Call Centers, the Ultimate in Unmotivated Employees

Why Do You Wash Your Hands?

“The greatest untapped source of motivation . . . is a sense of service to others; focusing on the contribution of our work to other peoples’ lives has the potential to make us more productive than thinking about helping ourselves.”

Dr.  Adam Grant – Wharton

What would happen if everyone at your firm knew where you were going and 

why?

“If they don't weigh in, then they won't buy in.”

– Pat Lencioni

What are you doing to 

innovate at your firm?

Social Media

Business Model

Cloud ROWE

Social Media

How static is your business model?

Not Just Tweaks, but Wholesale Changes in the Value Proposition

Historical Value Proposition  Convenience“Thank you for remembering when my taxes are due and reading all of those new accounting pronouncements so that I don’t have to.”

Future Value Proposition

Enterprise Value“Thank you for playing a vital role in driving business performance and enterprise value.”

Copyright  ©  2015  American  Institute  of  CPAs

It’s Already Changing . . .

Source: AICPA Trends survey

New hires at accounting firms

2007

41,508

13%Notaccounting grads

87%Accounting grads

24%Notaccounting grads

76%Accounting grads

2012

53,092

A Bold Step that Some Small Firms are Taking . . .

What about “the cloud?”

Cloud computing trends

Source: Sage North America

of small businesses are demanding cloud-based computing

61%

Technology adoption remains slow

Source: Sage North America

of firms are using online or cloud solutions to collaborate and share accounting information with their clients

10%

How do we create clear linkages between my job and the company goals?

Software Tools Can Help

Embrace Radical Transparency

Establish a Frequent 

Goal Setting Rhythm

“3.5X More Likely to be in 

the Top Quartile of 

their Industry.”

Bottoms Up & Cross                     Functional Approach to Goals

What are you doing to develop the talent you have?

Deliberate Practice

Talent Development & Coaching

“If we treat people as they are, we make them worse. If we treat people as they ought to be, we help them become what they are capable of becoming.”— Johann Wolfgang von Goethe

Deep Domain Knowledge

Willingness to Repeat Hard Things, Even After Initial Failures

Push Themselves Just Beyond Their Current 

Capabilities

"Organizations tend to assign people based on what they're already good at, not what they need to work on." 

‐ Geoff Colvin

Developmental Goals

"The best performers set goals that are not just about the outcome, but about the process of reaching the outcome." 

3‐3‐1 in 15 minutes

•What’s working?•What’s not?•One goal

Let’s ConnectDan Griffiths is the Director of Strategic Planning at Tanner, a CPA firm based in Salt Lake City. He provides strategic and business planning, business coaching, and leadership development. Contact Dan at: dgriffiths@tannerco.comOr connect with him on LinkedIn: www.linkedin.com/in/dangriffithscpa

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