Doccle – a cooperative collaboration with a purpose

Network purpose in the connected Economy

Lead-in 23/04/2015

• 502.000 active users – 570.000 connected clients• Turnover of 3.600.000 €• Redistributed revenue of 1.262.000 € to members• Digitization percentages up to 85%-95%• Network effects of 100%

Generic problem - Digital Deadlock

80%Yes to Social media

85%

5

Community driven-networked-Social Media Concepts

Connect once with your supplier

The pleasure of your personal administration

How to finance the model?

FreePrivacySimple & fun

Find a business model “designed for purpose”:

sustainable revenue and viral adoption

“If the business model is not found in a single-stakeholder

model, Think ecosystem where multiple

stakeholders create network effects”

“Our Purpose Map”

Cooperative mission : engage companies and communities in digital interactionInnovation & catalyst

Doccle

Verzender werkt samen

Focus op voordelen voor

gebruiker

Focus op

schaal

Aantrekken

verzenders

Verhogen van

volume

Verbreden van

schaal

Investeren in

gebruikers-

ervaring

Verhogen van

gebruik

Meer digitale

interactie

Aantrekken

gebruikers

Verhogen relevantie

Verbeteren

Gebruikers-ervaring

PULL

PUSH

Cooperation

Internal legitimacy

External legitimacy

Common opportunit

y

Engaged members

Network of organizatio

ns and users

Financial dynamics & cost savings

Member

• Ristorno’s ontvangen van doccle voor aanbrengen volumes (+)

• Vervanging papieren door elektronische stromen (+)

Operationeel effect

• Kapitaalinvestering (-)• Dividenden (+)• Uitgifte premie (-)

Financiële participatie in

doccle

Doccle

• Omzet ontvangen van partners en lastendragers(+)

• Prijs betaald aan Atos Worldline voor archivering en distributie (-)

• Kosten voor user convenience (-)

• Ristorno’s betaald aan partners voor aanbrengen van volumes (-)

Operaties doccle

• Oprichtingskost doccle en initiële investeringen (-)

• Recurrente investeringen (-)

Investeringen in activa (capex)Investering

Dividenden & intresten

Prijs betaald voor

archivering en distributie

Supplier 1Ristorno’s

voor aangebrachte

volumes

Prijs betaald voor

archivering en distributie

Prijs betaald voor SEPA

Supplier 2

Adapt the solution “designed for purpose”

“Adapt the solution to fit the business model

and not the other way around”Marketing : Brand visibility

Product management : service improvement

Finance : cost savings & finance digitisation

Build & Align our organization “designed for

purpose” : value delivery and low cost

Doccle Community

Customer Interaction

Agents

Communication

Agents

Management

IT

Senders-

Ambassador

Technology partners …

Social Media designed Network organisation

“Revenue is not relevant. Relevance comes from the sustainable value we bring into the network.”

“Our community will only participate when they feel part of the solution and experience simplicity”

Cocreation : lean startup “low cost & guaranteed value delivery”

Wisdom of the crowd

• Before the experimentAfter the

experiment

“Our community is the most fantastic designer and product

thinker, impossible to replace by one expensive hired person”

Cosourcing the sales proces

• Impact of the community before Doccle

Cosourcing the sales proces

• Impact of the community with Doccle

Our sales funnel

“ I suggest you google doccle today, because you will probably

doccle google tomorrow ”Carl Tilkin-Franssens (CIO Acerta)

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