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Applying Leadership Thinking to UX
User experience design & user research @lily_dart lilydart.com
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User Experience Designer
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactions
A coherent journey
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
A series of interactionsInvoking an emotion
A coherent journey
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A series of interactionsInvoking an emotion
A relationshipA coherent journey
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developersfront-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designers
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designersstrategists
clients
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developers
brand designersstrategists
clients
copywriters
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designersstrategists
clients
copywriters
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designersstrategists
clients
copywriters
researchers
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designerssystems administrators
strategistsclients
copywriters
researchers
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designerssystems administrators
strategistsclients
copywriters
researchers
dev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designerssystems administrators
strategistsclients
copywriters
researchers
QA’sdev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designerssystems administrators
strategistsclients
copywriters
researchers
QA’smarketing designersdev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Experience
back-end developerscustomer services
brand designerssystems administrators
strategistsclients
copywriters
researchers
QA’smarketing designersdev-ops
front-end developers
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
User experience is a team sport
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Design principles
Designing for “users”
Designing for audiences
Designing for experience
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
Too many people view management as leadership. It's not. Leadership comes from influence, and influence can come from anyone at any level and in any role.”
Kurt Uhlir
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
The qualities of a good designer
Are the qualities of a good leader
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
EmpathyEmpathy
Getting groups of people excited about an idea requires understanding what motivates them. ”
Bryan Zmijewski
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs>
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
When there is no empathy, you get:
Lack of commitment to decisions
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“I decided not to it that way”
When there is no empathy, you get:
Lack of commitment to decisions
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“I decided not to it that way”
“The developer didn’t follow my design”
When there is no empathy, you get:
Lack of commitment to decisions
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“I told the designer we couldn’t do that”
“I decided not to it that way”
“The developer didn’t follow my design”
When there is no empathy, you get:
Lack of commitment to decisions
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“I thought someone else was doing that?”
“I decided not to it that way”
Lack of commitment to decisions
“The developer didn’t follow my design”
“I told the designer we couldn’t do that”
When there is no empathy, you get:
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes>
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
>
>
A good designer is empathetic
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They can put themselves in a users shoes
They are good at understanding human behaviour
They can prioritise the needs of others
>
>
>
A good designer is empathetic
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Use empathy to connect with colleaguesTo avoid lack of commitment
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them>
Use empathy to connect with colleaguesTo avoid lack of commitment
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleaguesTo avoid lack of commitment
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleaguesTo avoid lack of commitment
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users need
>
>
>
Use empathy to connect with colleaguesTo avoid lack of commitment
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Direction and focus
The greatest leaders mobilize others by coalescing people around a shared vision”
Ken Blanchard
“
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details>
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conf lict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
When there is no direction and focus, you get:
Conf lict
“The current trend is…”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conf lict
“The current trend is…”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
“Because I’ve been doing this for 10 years”
Conf lict
“The current trend is…”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“This is best practice”
When there is no direction and focus, you get:
Conf lict“Because I’ve been doing
this for 10 years”
“The current trend is…”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“The current trend is…”
“Won’t work because of the flux capacitor”
“This is best practice”
When t
Conf lict“Because I’ve been doing
this for 10 years”
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused>
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
>
>
A good designer promotes direction and focus
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They keep designs goal focused
They make design decisions with intent
They are keen to measure and improve
>
>
>
A good designer promotes direction and focus
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Set goals for your workTo avoid conflict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
> Don’t wait for someone else to define those goals
Set goals for your workTo avoid conflict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
If something isn’t working, change it
>
>
>
Set goals for your work
Don’t wait for someone else to define those goals
Define metrics to measure your success
To avoid conflict
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“
Collaboration
Individual commitment to a group effort - that is what makes a team work.”
Vince Lombardi
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered>
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
BlameWhen there is no collaboration, you get:
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“The feature description was unclear”
BlameWhen there is no collaboration, you get:
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“The feature description was unclear”
BlameWhen there is no collaboration, you get:
“That wasn’t the palette I specified”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“The feature description was unclear”
BlameWhen there is no collaboration, you get:
“The developer implemented my design badly”
“That wasn’t the palette I specified”
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
“The developer implemented my design badly”
“The feature description was unclear”
“That wasn’t the palette I specified”
“The QA should have checked that”
BlameWhen there is no collaboration, you get:
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas>
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
>
>
A good designer facilitates collaboration
@lily_dart
Applying Leadership Thinking to UX
User experience design & user research
They are open to feedback and new ideas
They create assets that are easy to reuse
They present information in a way users can understand
>
>
>
A good designer facilitates collaboration
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Design for internal collaborationTo avoid blame
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Design for internal collaboration
> Consider your team your users when presenting ideas
To avoid blame
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
To avoid blame
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
>
Design for internal collaboration
Consider your team your users when presenting ideas
Avoid using jargon others may not fully understand
Focus your communication on what is relevant to them
To avoid blame
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empower your colleagues to be design-led
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
> Help colleagues to problem solve, don’t solve for them
Empower your colleagues to be design-led
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Empower your colleagues to be design-led
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
>
>
>
Help colleagues to problem solve, don’t solve for them
Focus advice on value and impact, not “best practice”
Don’t be “the expert”, be the mentor
Empower your colleagues to be design-led
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
Empathy
Collaboration
Direction and focus
Mentoring
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
@lily_dart User experience design & user research
Applying Leadership Thinking to UX
User Experience Designer
Any questions?
Thank you
@lily_dart lilydart.comUser experience design & user research
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