Traklight slides LES July 7th - Ready Set ... Not Yet!

"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Ready, Set … Not Yet!Mary Juetten, Founder & CEO

@maryjuetten @traklightJuly 7, 2014

LES: Silicon Valley Chapter

L OVERVIEW

REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub & 1500+ more

EQUITY BASED (non-accredited):Debt or Security

OTHER (accredited):Angel List, Lending Club, Prosper, MicroVentures

A Tale of Two Campaigns

2

What they do.

• Genetic Art– Ts– Portraits

• Channels– Obsessed pet owner– Animal organizations

• Convert Steel shipping containers into medical clinics

• Cooling/Heating installed• Most of medical equipment

needs/electric and sink• Durable• Quickly Installed

Seriously?... Try again?

• Lessons learned• New plan of action• New cause• New business

opportunity

The new plan.

• Pre-Selling• HEAVY PR

– Social Presence– Local media

• Partnering• Get it in writing• New rewards structure• SCHEDULE

Results?!

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

BUILD SOCIAL CAPITAL

CREATE A PITCH

CROWDFUNDING APPROACH

Got Intellectual Property?Why Care…

• IP theft costs $250 billion annually

• 100% of all companies have IP

• Intangible assets are often more than 75% of company values; startups more than 90%

Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

STEP 4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality not Quantity

social icon: creative nerds, iconarchive.com

ONLINE:

Campaign

Business Plan

Projections

Videos

Music

`

CREATE PITCH

ISSUER : JOBS Act

1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description & BUSINESS PLAN4. Prior years Tax Returns 5. Financial Statements6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)

SEC RULES: 585 PAGES

SEC: 295 Questions

Equity/Debt Status

Ready,

Set,

Not Yet!

SEC Rule comment ended Feb 3rd, 2014

Intrastate live in several states

Photo credit – Richard Winchell

RULES – FORM C Disclosure

1. Registration & Incorporation in US2. Names – Directors, Officers, >20% SH3. Business Description ONLY4. Prior years Tax Returns 5. Financial Statements ONGOING & ANNUAL

REPORTS6. Use of Proceeds7. Offering Details & Progress Updates8. Share price & methodology (VALUATION)9. Ownership & capital10. Capital (existing, offering & differences)

GAAP Financial Statements

< $100K – CEO$100K to < $500K Review$500K = AUDIT by non-PCAOB but licensed

Certified Professional Accountant (CPA) Firm

Not the same CPA as preparations

Devil in the Details

$XM Valuation/ $X per share price/ Total $XK

Use of Proceeds MAKE SELL OPERATE

$XK Now $XK $YK $ZK

$XK Next $XK $YK $ZK

$XK Then $XK $YK $ZK

$

EQUITY CHALLENGES:

Business Plan

Financials

Attestation

Valuation

JOBS ACT 2.0?????

Financial Statements ONGOING & ANNUAL REPORTS

Audit relaxed

Total raised to $3m

#releasetherules

Questions?

Mary Juetten

mejuetten@traklight.com

@traklight @maryjuetten

www.traklight.com

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